December 16

New Features

1. Keyword Ranking: Introduced new add-on plans and increased tracked keywords

With the full launch of the keyword ranking feature, we have increased the default keyword tracking limit from 5 to 30 keywords.

You can track more keywords by accessing the Keyword Tracking Plan.

The Keyword Tracking Plan is shared across the entire account, not per country.

For instance, the tracked keywords are shared across the USA, Canada, Japan, and other marketplaces you sell in.

Navigation path: Keyword Ranking

Note: The Keyword Tracking Plan is only available for accounts with an active main subscription plan.

2. Keyword Ranking: Enabled Single Keyword Campaign creation

You can now create a Single Keyword Campaign (SKC) directly from the Keyword Ranking page by clicking the Launch SKC button.

This action will take you to the Mass Campaigns page, where the keyword will be pre-selected, and its break-even bid will be set as the initial bid.

Additionally, we've introduced Break-Even Bids and P&L stats to help you quickly identify rankable keywords with the potential for profitable ranking.

Navigation path: Keyword Ranking

3. Bidding Algorithm: Integrated Organic and Ads ranking criteria

We have added the keyword's organic and ads ranking as optional trigger conditions on bidding rules.

You can now set up rules to adjust bids or change a keyword's status based on its current organic or ad rankings.

Navigation path: Automation > Bidding Rule > Create/Edit Rule

SI will utilize the most recent rank data from today or yesterday, depending on which is later and available.

These rules are specifically designed to work with Sponsored Product exact-match keywords. 

The rule will not execute if applied to broad or phrase-match keywords, ASIN targets, or Sponsored Brands and Display campaigns.

4. Ads Insights: Enabled Bidding Rule creation on Keywords Bulk Edit actions

You can now easily create bidding rules from Keywords Performance's bulk bid edit feature.

Clicking the "Automate" button will direct you to the bidding rule creation page.

Navigation path: Ads Insights > Performance > Keywords tab

The "Used filters" and selected date range will automatically populate as the keyword criteria under the Trigger Condition section.

The "Applied action" will convert into the bidding rule's action to take.

For example:

If you set the bulk action to "Increase current bid by $0.01," the bidding rule will apply this as the "Adjust bid by a fixed amount" action, with a bid increase of $0.01.

Note: The "Automate" button is only available when the selected date range on the Keywords Performance page is 90 days or less.

Enhancements

Ads Insights: Improved Keyword's Bulk Bid Edit based on Target ACOS

We have added the keyword's cost-per-click (CPC) on the bulk edit "Adjust bid by target ACOS" preview.

The CPC metric is hidden by default but can be displayed by selecting it through the "Columns" button.

Navigation path: Ads Insights > Performance > Keywords tab

Additionally, changes cannot be applied to a keyword if the calculated new bid is identical to the current bid or if the new bid is zero or undefined.

We have also enhanced the pop-up message by updating its color, width, and position on the page.

These improvements make it easier for users to identify whether a bulk edit was successful.

Bug Fixes

1. Automation: Fixed incorrect redirect link

• We have resolved an issue where clicking on the Automation or Mass Campaign module redirected users to the Automated ASINs page.

2. Keyword Ranking: Resolved duplicate tracked keywords issue

• We resolved an issue with duplicate tracked keywords caused by letter casing differences between the Amazon search term report and user-added keywords.
• For example, if the keyword "jump rope" is tracked and a user adds "Jump Rope," the system will merge them, consolidating metrics and ranking data.