March 31

New Feature

Keyword Ranking: Integrated Search Query Performance (SQP) data

We've now integrated SQP data into the Ranking page, allowing you to seamlessly correlate SQP, PPC performance, P&L, and both organic and ads rankings—all in one centralized view. 

This feature makes it easier to analyze key metrics, optimize strategies, and drive better performance. 

Navigation: Keyword Ranking

We have added the following columns:

• Query volume - The number of times customers search for this query within the selected date range.
• Market conversion - The market conversion rate for the selected date range.
• ASIN conversion - The conversion of your ASIN for the selected date range.
• Conversion delta  - The conversion difference between your ASIN and the market for the selected date range.
  Note: A positive percentage indicates that your ASIN is converting better than the market by the specified percentage.
• Purchase share - Your ASIN's purchase share within the selected date range, calculated as "ASIN Purchase/Total Purchase."

Click on the row details to access additional week-to-week SQP insights featuring more in-depth metrics such as:

• Impression/click/purchase share
• Impression/click/purchase (ASIN, Market)
• Median price (Click, Purchase)
• Click-through-rate (ASIN, Market, Delta)
• Query score

Also, we have created a tab to show the Sponsored Product keywords that triggered the query.

Applicable Use Cases:

Identify Potential Rankable Keywords:

• Sort by conversion delta (descending order) – Find queries where your performance surpasses the marketplace.
• Filter by query volume – Identify high-volume search queries to target.
• Filter by purchase share – Spot opportunities where your purchase share is significantly lower than the market average.

Actionable Insights:

• Launch ads for untapped keywords – Create an SKC to drive traffic if you're not running ads for that keyword.
  Here's how you can Launch SKC for a keyword.
• Track keyword performance – Monitor organic ranking, P&L, and market share trends to understand how PPC influences market share and organic rankings.