December 03

New Features

1. Ads Insights: Added a Negative Filter function

We have introduced a negation filter field on the Search Terms page to provide clearer visibility into your negated search terms. 

This feature lets you view search terms that have been negated at various levels.

You can select one or multiple negation types simultaneously.

Navigation path: Ads Insights > Search terms

2. Scale Optimizer: Introduced an Action History Log 

We’ve added a History log to the Scale Optimizers page, allowing you to track all actions taken by the optimizers.

Here, you can review details such as the Optimizer triggered, keyword, and ad group information, as well as the specific action performed.

Additionally, you can undo a previous action by clicking Restore Bid or Unignore.

Navigation path: Main Dashboard > Scale Optimizer

Enhancements

1. Negative and Revive Rules: Added Rule Name in the Ad Group Preview

We’ve enhanced the ad group preview for both Negative and Revive rules by adding a column for the Rule.

This improvement lets you see exactly which rule was triggered, which is especially helpful when multiple rules are applied to the same ad group.

Navigation path: Automation > Negative rule, Revive rule

2. Automation: Normalization breakdown added to the New Bid calculation

You can now view the calculation of the normalized bid, whether it’s calculated using a fixed amount or percentage.

Hover over the New Bid value to see the normalized bid after applying the Dynamic up/down Factor or the Normalized Bid by Placement %.

Navigation path: Automation > Bidding rule

3. Automation: Enhanced Excel export validation for All Rule types

To improve input clarity and reduce upload errors, we’ve enhanced the Excel export and upload process for all rules with the Bulk Import rule option.

The key enhancements include improved column width control, mandatory field validation, and dynamic dependent dropdowns, all designed to enhance accuracy and usability.

These enhancements make it faster and more error-free to complete and upload rule templates.

4. Bidding Rule: Improved Change Log CSV download

We’ve enhanced the Download as CSV feature on the Change Log page to make reporting more targeted and efficient.

Instead of exporting the entire changelog, the system now downloads only the data from the specific rule tab you are viewing.

This improvement is particularly beneficial for accounts with a high volume of log entries.

Navigation path: Automation > Monitoring > Change Logs

For example, if you're on the Bidding tab and click Download, the file will contain only the entries from that tab.

This update provides cleaner, more relevant reports and significantly faster download speeds.

Bug Fixes

Change Logs: Fixed the Restore and Revert buttons

• We resolved an issue that was preventing the restoration of previous bids for the "KEYWORDS_RELATED_TO_YOUR_PRODUCT_CATEGORY" targeting. 
• Additionally, the Revert button on the Import Rule tab has been fixed and is now functioning correctly.