New Features
1. Ads Insights: Save Custom Views
You can now save custom views on the Ads Insights Performance pages, making it easy to return to your preferred layout without reconfiguring it each time.
Customize your view by:
- Showing or hiding columns to focus on the metrics that matter most
- Sorting items based on your preferred column
- Filtering items by name or value
Once you've set up your preferred view, click Save Custom View to save it for future use.
You can also set a custom view as your default so it's automatically applied every time you open the page.
Navigation: Ads Insights > Performance
Note:
Saved custom views retain your column layout, sorting, and filters.
Your selected product and date range are not saved and must be selected each time.
2. Import Rule: Select Specific Ad Groups as Search Terms Source
The Import Rule now includes a new Specific Ad Groups option under Search Terms Source.
Instead of creating a custom group first, you can now select the exact ad groups you want to use as your search term source.
This gives you greater flexibility and faster setup when configuring your Import rule.
You can:
- Select up to 30 ad groups.
- Choose any ad groups, even if they aren't linked to the ASIN.
Navigation: Automation > Import Rule > Create/Edit page
How to use Specific Ad Groups:
1. Under Search Terms Source, select Specific Ad Groups, then click Select Ad Groups (0).
2. Add ad groups individually by clicking Add, or select multiple and choose Bulk Edit > Add.
3. Use the Ad Type filter or Instant Search to find the ad groups you need quickly.
4. Review your selections in the Selected Ad Groups window, where you can remove individual ad groups or click Clear All.
5. Click Save to apply your selected ad groups.
This enhancement gives you more direct control over where your imported search terms come from while simplifying the rule setup process.
3. Ads Insights: Highest Placement Bid and Strategy Details for Keywords
The Keywords Performance page now includes Highest Placement Bid and Strategy columns, giving you more visibility into each keyword's bidding configuration.
Navigation: Ads Insights > Performance > Keywords
The Highest Placement Bid column shows the highest possible bid for a keyword based on its base bid and placement bid adjustments.
Hover over the Highest Placement Bid value to view a breakdown of:
- Top of Search
- Rest of Search
- Product Detail Page
The tooltip also displays the placement bid adjustment percentages.
If a placement adjustment is 0%, the adjustment percentage is shown, but no implied bid is calculated.
If no placement adjustment is configured, neither the adjustment percentage nor the implied bid is shown.
The Strategy column shows the Amazon bidding strategy applied to the keyword:
- Fixed bids
- Down only
- Up & down
The Highest Placement Bid is also available in the "Bulk Adjust by Target ACOS" preview.
This makes it easier to verify that suggested bid adjustments account for placement bid modifiers before applying them.
These new columns are also included when you download the Keywords Performance data as a CSV.
Note:
For archived keywords, the Highest Placement Bid is blank, and the Strategy field is greyed out.
Enhancements
1. Bidding Rule: Min and Max Bid Input
The Min and Max Bid ($) fields in the rule setup page now increment by $0.01, making it easier to configure bid limits with greater precision.
The minimum bid remains $0.02, which is Amazon's minimum allowed bid. Once this value is reached, it cannot be decreased further.
Navigation path: Automations > Bidding Rule > Create/Edit page
2. Bidding Rule: In-Page Video Guides
The Bidding Rule's create and edit pages now include a carousel of guided videos, giving you quick access to setup and optimization tips without leaving the page.
Access relevant guidance as you configure your rules to get set up faster.
Browse the available videos directly from the carousel, or click See All to explore additional related content.
Navigation path: Automation > Bidding Rule > Create/Edit page
Bug Fixes
Ads Insights: Fixed Keywords Page issues
- The column view selector is now available across the Sponsored Products, Sponsored Brands, and Sponsored Display tabs.
- A navigation path is now displayed above the tab bar when viewing an ad group's keyword list (for example, Campaign > Ad Group), making it easier to return to the full keyword list.
