Documentation Index

Fetch the complete documentation index at: https://docs.scaleinsights.com/llms.txt

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June 23

New
  • Updated on Jun 23, 2026
  • Published on Jun 23, 2026
  • 3 minute(s) read
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New Features

1. Dayparting Rule: Hourly Bid Adjustments

We've added Hourly Bid Adjustments to the Dayparting Rule page.

This feature lets you adjust keyword bids by the hour, giving you greater control over ad spend and performance throughout the day. 

Increase bids during high-converting hours and reduce bids during lower-performing periods without completely pausing traffic.

To learn more about how hourly bid adjustments work and how to configure them, please refer to the help article.

Navigation: Automation > Dayparting Rule

hourly bid.png

2. Scale Optimizer: Negative Algorithm Recommendations

We’ve expanded the Scale Optimizer with the Negative algorithm to help you automatically identify and manage underperforming search terms.

It analyzes your search term performance and generates recommendations to add weak-performing search terms as negative targets.

  • You can review and apply recommendations
  • Access the Review Solutions page to assign a bidding rule 
  • Undo changes when necessary
  • Track all actions through the History Log

This feature helps you automate search term cleanup and reduce wasted spend, so you can focus your budget on higher-performing traffic.

For a detailed overview of how Scale Optimizer works, please refer to this article.

Navigation: Dashboard

3. Product Selection: Parent ASIN Filtering

We’ve added support for filtering and searching by Parent ASIN in the product selection bar.

Instead of selecting each Child ASIN individually, you can now select a Parent ASIN to automatically include all associated Child ASINs, making product selection and analysis faster.

You can still select individual Child ASINs when needed.

This feature is available on the Main Dashboard and in the following pages:

  • Sales → Customer Returns
  • Insights Overview
  • Competing Keywords
  • Dead Keywords
  • Automation Overview

We’ll continue expanding support to more pages in upcoming updates.

4. Dayparting Rule: Store Spotlight and Brand Video Ads Support

We’ve expanded Dayparting rule support to include the following campaign types:

  • Store Spotlight Keywords
  • Store Spotlight Product Targets
  • Brand Video Keywords
  • Brand Video Product Targets

You can now directly assign Dayparting rules to these campaign types or include them in Strategic Objectives.

This enhancement provides greater flexibility for scheduling and automating campaigns across additional ad formats.

Navigation: Automation > Dayparting Rule

5. Ads Insights: Single Keyword and Single Product Campaign Creation

We’ve enabled direct campaign creation from search terms in the Ads Insights Search Terms page.

From the Search Terms → Products page, you can now create SKC or SPC campaigns directly without leaving the page. 

  • Use the +SKC action to create Single Keyword Campaigns on keyword search terms
  • Use the +SPC action to create Single Product Campaigns on ASIN search terms

This feature improves your workflow efficiency by letting you create campaigns right where you analyze search term performance.

Navigation: Ads Insights> Search Terms

You can also select multiple search terms to create campaigns in bulk.

  • If all selected items are keyword search terms, the Create SKC action becomes available. 
  • If all selected items are ASIN search terms, the Create SPC action becomes available.

Note: This enhancement is available only for Sponsored Products search terms.

6. Ads Insights: AMC Audience Bid Boosts 

We’ve enhanced the Campaign Performance page to support bid boosts for AMC Audience segments in Sponsored Products and Sponsored Brands campaigns.

You can select an audience and apply a bid adjustment percentage between 1% and 900%.

Navigation: Ads Insights > Performance > Campaigns

You can perform bulk updates using Bulk Edit → Audience.

Bulk updates are supported when all selected campaigns belong to the same campaign type, either Sponsored Products or Sponsored Brands.

Enhancements

1. Product Details: Parent ASIN Short Names

You can now assign short names to Parent ASINs.

This helps you label parent products more clearly, making them easier to identify and manage.

Navigation path: Products > Product Details

2. Ads Insights: Optimized Keywords Performance Page 

We've optimized the Ads Insights Keywords Performance page by splitting keyword data into separate pages for Sponsored Products, Sponsored Brands, and Sponsored Display campaigns. 

This change reduces loading delays and prevents timeouts in larger accounts with high data volume.

As a result, the page now loads faster and performs more reliably, especially when working with large datasets.

Navigation path: Ads Insights > Performance > Keywords

3. Keyword Ranking: SQP and PPC Data in Excel Downloads

We’ve enhanced the Keyword Ranking report by including additional SQP and PPC metrics in the exported Excel file.

You can now view Query Volume, Market Conversion, Spend, Units, and CPC in a single report. 

This makes it easier to analyze ranking trends alongside market demand and advertising performance.

Navigation path: Keyword Ranking