New Features
1. Launched Ad Group Signals
We’ve introduced Ad Group Signals to enable Scale Optimizer to recommend specific optimization based on the ad group structure, such as:
- Optimizing top of search placement for Ads with 900% TOS
- Optimizing organic ranking for Single Keyword Campaigns with only 1 exact match keyword
- Optimizing for profits for ads with 0% placement and more than 5 keywords
Learn more about How Ad Group Signals Work with Scale Optimizer.
Navigation path: Automation > Settings > Ad group signals
With Ad Group Signals, you control which ad groups are included in recommendations by filtering based on specific ad group attributes, such as:
- Sponsored ad type
- Bidding strategy
- Placement modifier
- Targeting type
- Keyword match type
You can assign Ad Group Signals from the Scale Optimizer > Manage page.
Learn how to Manage Ad Group Signals.
Enhancements
1. Restock Forecasting: Alert Emails Now Include AWD Inventory
Restock Forecasting alert emails now factor in inventory stored in Amazon Warehousing & Distribution (AWD) when determining whether to trigger a reorder alert.
With this update, the email alerts now align with the inventory quantities shown in the Restock Forecasting section.
For example, in the alert below, the 15-unit stock level includes both FBA and AWD inventory.
Navigation path: Restock Forecasting
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Bug Fixes
Mass Campaigns: Fixed SKC and SPC Comparison Operator Filters
- We fixed the issue affecting the ACOS and CPC condition filters on the “Search Terms with Orders” tab of SKC and SPC.
- The table now correctly reflects the selected “more than” or “less than” filters and excludes values outside the criteria.
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