October 22

New Features

1. Enabled Bidding Rule for Sponsored Brands Store Spotlight and Video Ads with Store landing page

The Bidding rule now supports Sponsored Brands Store Spotlight and Sponsored Brands Video with Store on Amazon as the landing page.

Similar to the Sponsored Brands Product Collection campaigns, the optimal bid will always be calculated based on the formula "RPC = Keyword Revenue / Clicks * Target ACOS".

Navigation path: Algorithms > Bidding rule

Note:

Sponsored Brands Video Ads with a Store landing page must have at least one automated ASIN in the ad group for the bidding rule to apply.

2. Added Amazon Warehousing and Distribution (AWD) Stocks 

The Amazon Warehousing and Distribution (AWD) inventory is now integrated into the Restock Forecasting and Product Inventory Value pages.

This update provides a more complete view of your total inventory and improves the accuracy of stock forecasting and valuation.

• The AWD and AWD to FBA columns are automatically populated with data pulled directly from the Amazon API.
• You can also manually input values in the Inbound to AWD column to include pending or planned shipments.
• A new Parent column has been added, allowing you to sort and filter product data by parent ASIN for easier tracking and management.

Navigation path: Restock Forecasting,  Products > Inventory value

The Stock Level and Days to Supply calculations now include AWD data.

Furthermore, the AWD data is now incorporated into the CSV file download and the Bulk Operations template file.

Enhancements

1. Keyword Ranking: Enabled Manual Editing of the Keyword's Current Bid

You can now directly update the current bid for keywords within the Keyword Ranking page.

This improvement allows you to make quick bid adjustments based on keyword performance without needing to switch to other pages, such as the Ads Insights Keyword Performance page.

Navigation path: Keyword Ranking

2. Products: Edit Preferred SKU now available using Bulk File 

For ASINs with multiple SKUs, Scale Insights displays only one default SKU per ASIN and marketplace. 

For more details on assigning a preferred SKU, refer to this article.

Previously, you could only update the default SKU by accessing the product's Edit page.

We’ve now added the option to bulk edit your products’ preferred SKUs directly from the Bulk Operations page.

• To use this feature, download the template, enter the preferred SKU for each product, and then upload the completed file. 
• Once uploaded, the preferred SKU will automatically update across key pages, including the Product Details, Main Dashboard, and the Restock Forecasting pages.

Navigation path: Products > Bulk operations

Bug Fixes

1. Negative Rule: Resolved Campaign-level keyword negation issue

• We fixed the issue where keyword search terms were not being negated at the campaign level, even when they met the set rule criteria.
• Keyword search terms now correctly negate at the campaign level when “Sponsored Products Campaign” is selected and the rule's scope is set to “Keyword and ASIN.” ASIN terms apply at the ad group level.

2. Automation: Fixed issue with bidding rule not triggering on keywords with null bids

• The bidding rule now correctly triggers even when a keyword has no individual bid.
• In such cases, the system will use the ad group’s default bid to calculate the new bid.