April 12

New Features

1. Automation: Bulk deletion of Rules and Strategic Objectives

You can now delete multiple rules and Strategic Objectives at once from their respective lists.

Select the desired rules or Strategic Objectives and click the "Delete" button.

Navigation: Automation > Algorithms, Strategic Objectives

A confirmation message will appear to verify your action.

• When rules are deleted, they will be removed from their associated Strategic Objectives and unassigned from any linked ad groups.
• Deleting a Strategic Objective will unassign it from all ad groups where it is currently used.

2. Ads Insights: Portfolio Modification

Manual updates to portfolio details are now available on the Ads Insights Portfolio page.

This new feature allows you to edit the portfolio name, budget cap, start and end dates, and the budget cap cycle.

For portfolios with existing values, click on the budget or date fields to make changes.

To add budget cap details, select the portfolio(s), click the "Bulk Edit" button, and choose "Date range and budget cap."

Navigation path: Ads Insights > Performance > Portfolios tab

A pop-up window will let you set the desired budget cap cycle.

You can also remove the budget cap using the Bulk Edit feature.

3. Ads Insights: Enabled ASIN Search terms Negation 

The Search Terms page now shows ASIN search terms from Auto, Product, and Category targeting campaigns.

You can manually negate these ASIN search terms directly from the page.

Select the ASIN search terms you want to negate, click the "Bulk Edit" button, and choose "Add to ad group as negative product target" from the drop-down menu.

Navigation: Ads Insights > Search Terms > Search Terms tab

4. Ads Insights: Added Blacklist and Whitelist toggles on the Main Words page

Words can now be added directly from the Main Words page to the Blacklist or Whitelist as Negative Phrase keywords using the toggle buttons.

Navigation: Ads Insights > Main words 

Once enabled, the word is automatically added to the corresponding negative phrase list of the associated ASIN.

5. Introduced an Interactive Software Guide

An interactive guide has been integrated into the platform to assist users in navigating key features and utilizing them more efficiently.

For instance, we have added a software tour showing how you can "Pause "keywords with 0 Sales" inside the Ads Insights page.

The knowledge base and the system announcements are also accessible from the resource hub.

Enhancements

1. Keyword Ranking: Added filter and sort button on the Keyword rank data

The keyword rank data now has a sort and filter button, allowing you to easily identify keywords based on their organic rank performance.

Navigation path: Keyword Ranking

2. Automation: Added file upload status on Bulk Automate ASINs

We've added a status message to show when a file is being processed. 

This enhancement indicates that the upload is in progress and eliminates the need to resubmit the file.

Navigation path: Automation > Automated ASINs