New Features
1. Change Logs: Bulk Revert Bidding Rule Changes
You can now restore multiple bid values at once from the Bidding Rule Change Log page.
Each row now includes a checkbox, allowing you to select multiple bid or status changes and revert them in a single action, saving you time when managing multiple changes.
Select multiple rows, then click Bulk Edit > Restore Keyword Bids to revert them to their previous value or state.
Navigation: Automation> Change Logs > Bidding
.png)
A confirmation message will appear before any changes are applied.

Restore limitations and behavior:
- Mixed action types: Only changes relevant to the selected bulk action will be processed. For example, Status Change will ignore bid-change records.
- Conflicting changes: If multiple changes apply to the same entity, a conflict-resolution pop-up lets you choose to restore the oldest or most recent values.
- Current page only: Bulk restore applies only to changes displayed on the current page. You cannot select changes across multiple pages.

Successful restores are recorded as new entries in the Manual Change History and documented in the Change Logs Details page.
2. Keyword Ranking: 7-Day and 14-Day Rolling Organic Rank Averages
The Keyword Ranking table now includes 7-day and 14-day rolling organic rank averages, along with trend indicators to make period-over-period performance tracking easier.
Rolling averages help reduce daily rank volatility and provide a clearer view of ranking trends.
The 7-Day Average shows the rolling average organic rank over the past 7 days, while the 14-Day Average shows the rolling average over the past 14 days.
The Trend Indicator compares the current-period average with the previous period using: Current Period Average − Previous Period Average.
- Green upward arrow + negative value: Ranking performance improved.
- Red downward arrow + positive value: Ranking performance declined.
- No indicator: Current and previous period averages are the same.
Navigation path: Keyword Ranking
.png)
Note:
Keywords with fewer than 7 days of history have no averages or trend indicators available.
Keywords with 7–13 days of history have the 7-day average and trend available, while the 14-day average and trend are not available.
3. Dayparting Rule: Updated Rule Create and Edit Page
The Dayparting Rule's bulk modifier table has been updated to simplify hourly bidding and ad group status management.
The table now matches the format of the Dayparting Trend page, making it easier to cross-reference sales patterns when setting bid and status adjustments.
Days are now displayed in rows, while hours are displayed in columns.
Navigation path: Automation > Dayparting Rule
.png)
Enhancements
1. Scale Optimizer: Expanded Scope for Negative Recommendations
The Scale Optimizer's Negative algorithm recommendations now cover all ad groups, including those with an existing negative rule.
Previously, recommendations were limited to ad groups without an assigned negative rule, potentially overlooking additional opportunities to reduce wasted spend.
This update provides broader visibility into negative-targeting opportunities across your account.
Navigation path: Main Dashboard > Scale Optimizer

2. Product Filter: ASIN Selection Limit
The Product Filter now supports a maximum of 170 ASINs per selection.
This limit prevents the URL query string from exceeding 2,048 characters, reducing the risk of errors when applying filters.
Once 170 ASINs are selected, additional ASINs are unavailable in the dropdown until a selection is removed.
The limit is now applied to product filters on the Main Dashboard and the following pages:
- Sales > Customer Returns
- Insights Overview
- Competing Keywords
- Dead Keywords
- Automation Overview
Product filters on other pages will be updated in future releases.

3. Ads Insights: Clickable ASINs on Products Page
The Ads Insights Products Performance page has been enhanced with clickable ASINs.
Click an ASIN to open its corresponding Amazon product page in a new tab, eliminating the need to search for the product manually.
Navigation path: Ads Insights > Performance > Products

4. Search Terms: Organic Rank Data on CSV Report
The Search Terms Product CSV report now includes organic ranking data, making it easier to review search term performance in downloaded reports.
Three new columns have been added after the Search Terms column:
- Track: Indicates whether the search term is currently being tracked.
- Organic Rank 7 Day Avg: Shows the rolling 7 Day average organic rank.
- Delta: Shows the change in organic rank compared to the previous period.
Navigation path: Ads Insights > Search Terms
.png)
Note: Search terms without rank data will have empty values in the 7 Day Avg Rank and Delta columns.
5. Main Dashboard: PPC Sales Column
The Main Dashboard now includes a PPC Sales column, providing direct visibility into ad-generated revenue alongside PPC order and unit metrics.
The new column aligns the Main Dashboard with existing PPC Sales data available in Ads Insights and trend tables, such as Regional Sales and Sales Trend.
Navigation path: Main Dashboard

Bug Fixes
Strategic Objectives: Fixed Min/Max Active Keywords Validation
- Fixed an issue where the minimum active keywords could exceed the maximum, resulting in invalid strategy criteria.
- The system now displays a warning message when the minimum exceeds the maximum, preventing the strategic objective from being saved.
