November 07

New Features

1. Bidding Rule: Enabled Manual Rule Execution

We’ve added the ability to manually execute bidding rules directly from the Preview or individual Ad Group Preview pages.

Navigation path: Automation > Bidding rule > Preview

You can now:

• Apply rule changes immediately without waiting for the next scheduled run.
• Select specific ad groups or bulk-apply changes to all ad groups at once.

This enhancement provides you with more control and flexibility to act quickly on performance insights and apply rule adjustments as needed.

All manual executions are automatically recorded in the Automation Changelog for transparency and tracking.

Notes:

After applying changes manually, the ad group’s keyword/target remains in the preview with an updated bid result, allowing you to apply another change if needed.

The keyword/target will still be included in the rule’s scheduled execution.

2. Bidding Rule: Added "Normalization by Placement % & Dynamic Up/Down" on Fixed Bid adjustments

We’ve enhanced Fixed Bid adjustments by adding the ability to normalize keyword or target bids when using fixed amount or percentage adjustments.

This update enables more precise and consistent bid adjustments that better reflect your campaign setup, including Placement % modifiers or Dynamic Up/Down bidding.

Navigation path: Automation > Bidding rule > Create/Edit page

• Hover over the tooltip to see detailed explanations of how the Dynamic Up/Down Factor and Normalize Bid by Placement % calculations are applied.
• You can combine both options to achieve even more accurate and adaptive bid calculations.

Enhancements

1. Scale Optimizer: Enhanced Optimizer Interface for improved user experience

We’ve made several interface enhancements in the Scale Optimizer to make navigation smoother and insights easier to access.

These updates help you quickly access detailed insights and streamline navigation across related views.

Navigation path: Main Dashboard > Scale Optimizer

Clickable links in Smart Insights:

• The Campaign link directs you to the Ads Insights Performance page, which displays ad groups filtered by the selected campaign.
• The Ad Group link opens the Ads Insights Performance page, filtered by the selected ad group and its keywords.
• The ASIN link directs you to the Ads Insights Performance page, which shows the exact product.

Improved ASIN display:

• For multiple ASINs, only one ASIN is displayed by default to minimize clutter. Click “others” to expand and view all associated ASINs.

Ad Group hyperlink in the “Automate Future Cases” window:

• The ad group name is now clickable, leading you directly to the Ads Insights Performance page → Keyword tab filtered by that ad group.

2. Bidding and Negative Rules: Enhanced Excel export validation

We’ve enhanced the Excel export and upload process for Bidding and Negative rules to improve input clarity and reduce upload errors.

Key Enhancements:

• Column width control: Adjusted column widths to indicate expected input size and prevent overly long entries.
• Required field enforcement: Added validation to ensure mandatory fields are filled, with conditional checks based on related inputs.
• Dependent dropdowns: Enabled cascading dropdowns so selections dynamically adjust available options for greater accuracy and reduce user errors.

These improvements make it easier to complete and upload rule templates accurately, saving time and preventing common formatting issues.

Bug Fixes

1. Bidding Rule: Fixed Ads and Strategy Objectives count

• We resolved an issue where the Rules page showed incorrect counts for Ads and Strategic Objectives.
• The Ads column now displays the correct number of ad groups within the selected marketplace (including standalone and strategy-linked rules).
• The Objectives column now accurately reflects the total number of assigned strategy objectives, consistent across all marketplaces.

2. AWD Inventory: Fixed incorrect display across marketplaces

• We fixed an issue where AWD inventory units appeared in multiple marketplaces despite existing only in the US.
• AWD data is now displayed exclusively in the US marketplace, ensuring consistent and accurate inventory forecasts.