October 19

New Features

1. Launched the Keyword Rank Tracker

We have introduced a Keyword Rank Tracker that allows you to actively monitor your keyword rankings in relation to your advertised products. 

Navigation path: Keyword Ranking

Click the icon under the Action column to navigate to the "Ranking" page, where you'll gain insights into keyword performance.

You can add new keywords to track by clicking the "+Track new keywords" button. 

While initial ranking data may take up to 24 hours to retrieve, you can manually add keywords using the "Bulk upload ranks" button.

Rankings are color-coded based on performance, with green indicating the best rankings and red showing poorer rankings.

By clicking the "calculator" icon, you can view organic and ad rankings alongside their historical stats.

Note: During the beta launch, tracking is limited to 5 keywords. We plan to expand keyword capacity in future updates.

2. Ads Insights: Enhanced the Campaign Daily Budget adjustment 

The bulk edit feature now allows you to adjust campaign budgets by a set amount or percentage.

We've also introduced maximum and minimum budget limits to ensure your adjustments remain within the desired range, preventing overspending and underspending.

Navigation path: Ads Insights > Performance > Campaigns tab

3. Ads Insights: Enabled modifying Campaign and Ad group names

You can now seamlessly update the campaign and ad group names directly from the Campaign and Ad Group Performance pages. 

Click the "pencil" icon to edit and enter the new name. 

Navigation path: Ads Insights > Performance

You can also modify the campaign and ad group names on the Ads Insights Keyword Performance page.

Enhancements

1. Restock Email Alert: Specify the marketplace associated with the alert

Previously, the restock email alert did not indicate which marketplace it pertained to, leading to potential confusion for accounts managing multiple marketplaces.

To improve clarity, we have enhanced the email alert to include the specific marketplace associated with each notification.

2. VAT Calculator: Added Recoverable VAT from FBA fees

We've improved the VAT calculator page by adding a setting to recover taxes imposed by Amazon on FBA fees for EU marketplaces.

Navigation path: Products > VAT

The profitability calculations include the recovered amount, ensuring more accurate profit data.

3. Change Log: Added "Spend" column on the Bidding rule tab

We've added a "Spend" column to the bidding rule change log.

This helps assess the target's impact on the campaign and correlate spending amounts with the actions taken by the rule.

Navigation path: Monitoring > Change log

Bug Fixes

1. Main Dashboard: Fixed the inconsistent Session Data

• We have resolved the issue on the Main Dashboard where ASINs without order and ad spend data were not displayed on the "Sales by Date" page.
  This fix ensures improved accuracy of session data.

2. Bidding rule: Fixed incorrect column title on Bulk Import rule template

• We have fixed the "Minimum/Maximum (% of Selling Price)" columns in the bulk import rule template to ensure the correct settings are reflected in their respective columns.