May 02

New Features

1. Main Dashboard: Added Account-level Fees

We have included Account-level Fees, such as "Inventory Management & Removal Fees" and " Subscription & Account Management Fees," to the Main Dashboard sales table.

These newly introduced fees provide a clearer view of your overall expenses and enable more accurate profit calculations.

Navigation: Main Dashboard

The total account-level fees are now shown on each sales and costs card on the Main Dashboard. 

They are accounted for in the "Overall P&L" amount.

2. Automation: Added "Current Bid" as a Bidding Rule condition

You can now configure Bidding rules using the keyword's Current Bid as a condition, enabling more precise bid adjustments.

For instance, increase bids by $0.10 when clicks <= 2 and the current bid is between $0.20 and $0.90.

Navigation: Automation > Bidding rule

3. Automation: Added "Stock Quantity" as a Status Rule condition

You can now create a Status rule based on product stock levels using the new "Minimum/Maximum stock in inventory" options.

For instance, you can automatically pause a campaign when the stock drops to 100 units or below.

Navigation: Automation > Status rule

Note: 

The stock quantity is based on the main SKU associated with the ASIN in the ad group.

You can assign the main SKU by following the steps in this article.

4. Automation: Enabled unassigning specific Rules from the Rule Stack

Previously, unassigning a specific rule required reselecting the rules you wanted to keep and reassigning them manually.

Now, you can easily remove individual rules with the new "Unassign" feature.

Highlight the ad group, select the rule you want to remove from the rule dropdown menu, and click "Unassign".

Navigation: Automation 

Note: 

Rules part of a Strategic Objective cannot be unassigned this way.

For example, in the scenario above, you cannot remove the "Bad Conversions" and "Aggressive" rules using the "Unassign" button.

5. Ads Insights: Added "Product ads" Performance tab

We have introduced a new "Product Ads" tab on the Ads Insights Performance page. 

This tab provides statistics for the advertised ASINs within the ad group, including impressions and clicks. 

• Toggling the button enables or pauses the product ad. 
• Alternatively, you can use the "Bulk Edit" button to change the states of multiple product ads simultaneously.
• You can export the data by clicking the "Download as CSV" button.
• Additionally, this new tab allows you to make individual edits to the campaign name and ad group name.

Navigation: Ads Insights > Performance > Product ads tab

Note: 

The "Product ads" tab only includes data from Sponsored Product and Display campaigns.

Enhancements

Strategic Objectives: Added Ad Group stats to Video and Video Product Bulk Templates

We've enhanced the bulk template for Video and Video Product ads by adding ad group-level performance statistics.

This update gives you greater visibility into each ad group's performance, allowing you to make more informed adjustments to your Strategic Objectives directly from the bulk file.

Navigation path: Automations > Strategic Objectives

Bug Fixes 

1. Automation: Enabled Bidding Rule to apply to Sponsored Display targets without impressions

• Previously, Sponsored Display targets without impressions were excluded from bid adjustments.
• Now, rules like the Inch-up rule apply to all Sponsored Display targets, even without impressions.

2. Automation: Fixed Bidding Rule unable to clone RPC setting

• Previously, the RPC box setting was not copied when cloning a bidding rule.
• This issue has been resolved, and now the cloned bidding rule will retain the original RPC setting.

3. Automaton: Fixed issue of duplicated Criteria Profile name

• To prevent duplicate profile names, we've added a validation that checks for existing names.
• If a duplicate is detected, an error message will be displayed.

4. Ads Insights: Resolved issue with manually negating Auto campaign search terms

• We resolved the issue that was preventing search terms from being added as negative targets in Sponsored Product Auto campaigns.
• You can now manually negate Auto search terms, including keyword and product targets.