May 22

New Feature

Bidding rule: Added Days to Observe for Manual Keyword Bids & Status Changes

You can now customize the bidding rule to account for manual keyword bids and status changes.

This new option lets you pause the rule for a set number of days, giving time to assess keyword performance after manual adjustments.

It tracks bid or state changes made via the Ads Insights Performance page—note that changes from Seller Central are not considered.

Navigation path: Automation > Bidding rule

Here’s a sample scenario based on the bidding rule setting above:

Let's say the keyword "spatula" is adjusted by a bidding rule on May 19.

• The subsequent possible adjustment (with a 2-day observation period) will be on May 22.
• If you manually change the bid on May 21, the observation period resets. 
• The rule will then consider the manual change made on Ads Insights, and the next possible adjustment will be on May 25 (after observing May 22–24).

When the rule runs again, it will use the latest bid as the new baseline for calculations.

Enhancements

1. Ads Insights: Added Portfolio and Product Ads Change History

The Manual Change History tab now includes tracking for updates made to Portfolios and Product Ads. 

This enhancement offers greater visibility into all manual adjustments within your account.

Navigation path: Ads Insights > Performance

2. Automation: Updated the Learning Video of the Automation Overview page

We've enhanced the "Overview" section of the Automation page with a more detailed and informative learning video.

The updated video walks through analyzing automation performance and explains how each algorithm works.

It also covers utilizing Strategic Objectives to help you achieve your PPC goals and scale effectively.

Navigation path: Automation > Automation overview

Bug Fixes

1. Automation: Resolved missing campaigns due to unsupported targeting type

• We've resolved the issue of missing keywords and campaigns by enabling system support for the "Keyword Group" targeting type.

2. Automation: Fixed issue of duplicate rule names

• We've added a validation on all algorithms that checks for existing names to prevent duplicate profile names.
• If a duplicate is detected, an error message will be displayed.

3. Automation: Added number validation on the Criteria Profile page

• The criteria profile page previously allowed entering a higher "At least" value than "At most."
• We've added validation to prevent this and show an error if the input is invalid.

4. Ads Insights: Fixed the issue of incorrect search term results

• Previously, selecting a specific product from the drop-down did not filter the Search Terms tab data. 
• This issue has now been corrected—only search terms associated with the selected product are shown.

5. Automation: Resolved word limit issue for Blacklist/Whitelist bulk import

• Previously, using the Bulk Import file to update the blacklist rule triggered a word limit error even when within the limit.
• Bulk Import now supports up to 4 words for negative phrases and 10 words for negative exact matches without issues.