Ads Insights

The Ads Insights  overview page displays metrics tracked on other pages, such as the performance and the search terms pages.  Navigation:  Ads Insights > Insights Overview > Actionable Insights Below are some of the defau...

You can use Filters to track metrics across different pages within Ads Insights and pin those metrics on the Overview page. Tracking metrics with Filters Not every page in Ads Insights supports filters. Pages that support Filters have the...

The Performance report shows a breakdown of the performance and trends of Products, Campaigns, Ad Groups & Keywords. Navigation:  Ads Insights > Performance  1. You can customize the report by selecting the date range and ...

The Search Terms report aggregates your search terms performance across all your campaigns, sorted by the products. This report helps you to quickly find bleeding search terms to negate and good-performing search terms to target. Go to  A...

The Best Metrics report lets you track the CPC (Cost Per Click) that brought you the best metrics (Conversion, Orders, ACOS, and CTR%) for your Sponsored Products, Sponsored Brands and Sponsored Display ads on a particular day. Application Thi...

The Competing Keywords report identifies duplicate keywords across your campaigns with the exact text. This report is helpful if you want to: Analyze performance between competing keywords in different Campaigns and Ad Groups. Get insights on ...

Over the years, the SI team engaged with sellers and advertising agencies who had varying opinions on removing duplicate keywords. After analyzing Ads Insights > Competing Keywords , our SI team made a few observations. Amazon sends traffic to...

Sellers may sometimes add poor-performing search terms as negative keywords, not realizing some of them may later generate sales due to sales attribution. The Negative Keywords report shows the list of negative keywords and sales generated within...

The Main Words  report aggregates the search terms across all your ads grouped by product and analyzes the performance of each unique word. You can identify essential keywords to add to your listing Title or use the Negative Word algorith...

The Dead Keywords report displays keywords that have not received impressions recently. Dead keywords Dead keywords are keywords that used to have traffic but are no longer receiving traffic. Navigation: Ads Insights > Dead Keywords...

The Advertising Trend report allows you to display your daily/weekly/monthly advertising statistics, giving you an overview of declining and improving metrics. Advertising data can fluctuate daily, making it challenging to determine if your ad's ...

The Search Term Trend feature displays your search term's statistics on a daily/weekly/monthly basis, giving you an overview of declining and improving metrics.  Search Term Trend Report It provides insights into the metrics that drive you...

Limitations of advertising reports from Seller Central and API You can access overall stats for each variation when multiple variations within an ad group exist. However, keywords and search terms stats are associated with the ad group, not ...