---
title: "Advertising performance"
slug: "advertising-performance"
updated: 2024-12-19T09:57:35Z
published: 2024-12-19T09:57:35Z
canonical: "docs.scaleinsights.com/advertising-performance"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.scaleinsights.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Advertising performance

The **Performance** report shows a breakdown of the performance and trends of Products, Campaigns, Ad Groups & Keywords.

**Navigation:** Ads Insights > Performance

![](https://cdn.document360.io/f0238742-849b-4f29-9812-9b4fe8e273b6/Images/Documentation/P1(1).png)

1. You can customize the report by selecting the date range and products and configuring various available filters. ![](https://cdn.document360.io/f0238742-849b-4f29-9812-9b4fe8e273b6/Images/Documentation/P2.png)

2. You can track the performance trends of your products, portfolios, campaigns, ad groups, keywords, and placements**.** To do so, click on the calculator icon under **Actions.**![](https://cdn.document360.io/f0238742-849b-4f29-9812-9b4fe8e273b6/Images/Documentation/P3.png)

3. On the **Product Trend** popup page, customize the **Columns**, **Days Per Column**, and the **Last Date** for different granularity of the performance report.![](https://cdn.document360.io/f0238742-849b-4f29-9812-9b4fe8e273b6/Images/Documentation/P4.png)

4. You can drill down performance for your **campaigns/ad groups/keywords/search terms** by clicking the icon next to the calculator icon under **Actions**. ![](https://cdn.document360.io/f0238742-849b-4f29-9812-9b4fe8e273b6/Images/Documentation/P1.1.png)

**Click** the **campaign** name to show the **ad group** list.![](https://cdn.document360.io/f0238742-849b-4f29-9812-9b4fe8e273b6/Images/Documentation/P1.2.png)

Then **click** the **ad group name** to show the **keywords** list.![](https://cdn.document360.io/f0238742-849b-4f29-9812-9b4fe8e273b6/Images/Documentation/P1.3(1).png)

![](https://cdn.document360.io/f0238742-849b-4f29-9812-9b4fe8e273b6/Images/Documentation/P1.4.png)

5. On the **Keywords** tab, you can expand the keyword row to access their search term performance**.**![](https://cdn.document360.io/f0238742-849b-4f29-9812-9b4fe8e273b6/Images/Documentation/P9.png)

6. You can also analyze your placement performance.![](https://cdn.document360.io/f0238742-849b-4f29-9812-9b4fe8e273b6/Images/Documentation/P10.png)