Contents x
- What's New
- Getting Started
- Users and Accounts
- Sales
- Products
- Restock Forecasting
- Keyword Ranking
- Ads Insights
- Overview of tracked advertising metrics
- How to track advertising metrics?
- Advertising performance
- Search terms performance
- Best metrics report
- Identify and remove competing keywords
- Impact of removing competing keywords
- Negative keywords
- Unique words performance
- Dead keywords
- Advertising trend
- Search term trend
- Handling variations in the same Ad Group
- Automation
- Scaling blueprint
- Overview of the automation engine
- Algorithms
- Overview of each algorithm
- How to automate your ads?
- Stackable and mutually exclusive rules
- Available algorithms for ads
- How does the algorithms analyze data?
- Dayparting Rule
- Bidding Rule
- What is the bidding rule?
- 2 different approaches to bidding rules
- Use case for stackable bidding rules
- How to calculate the optimum bid?
- Normalize bids based on placement modifier and dynamic up/down strategy
- How to exclude good keywords from automation?
- Why are bids reduced when below target ACOS?
- Why are bids unchanged on HSA?
- Import Rule
- Negative Rule
- Negative Word Rule
- Blacklist/Whitelist Rule
- Revive Rule
- Default Bid Rule
- Status Rule
- Daily Budget Rule
- Placement Rule
- Strategic Objectives
- Monitoring and Checks
- Settings
- How to transit to automation?
- Interpreting Data Discrepancies
- Organic sales inconsistent with PPC sales
- Incorrect FBA fees
- Missing FBA fees
- Incorrect number of promotions
- Different advertising stats
- Missing past advertising data
- Missing orders from sales report
- Missing audiences from Sponsored Display
- Product revenue does not match units sold
- Different refunded units
- Items without data will be hidden
- Incorrect inventory from ASIN with multiple SKUs
- Product collection ads not automatable
- Missing ASINs in France marketplace
- Brand Video ads with multiple ASINs not automatable
Available algorithms for strategic objectives
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Algorithms available for use in strategic objectives depend on the ads type.
For example, the Daily Budget and Placement algorithm work at the campaign level; hence it is not available for use in strategic objective as they work at the ad group level.
| Sponsored Products | Sponsored Brands | Sponsored Display | ||||||
|---|---|---|---|---|---|---|---|---|
| Algorithms | Auto Campaign | Manual Campaign Keywords | Manual Campaign Targets | Video Campaign Keywords | Video Campaign Targets | Products Collection | Store Spotlight | Views Audiences |
| Dayparting | Yes | Yes | Yes | Yes | Yes | - | - | Yes |
| Bidding | Yes | Yes | Yes | Yes | Yes | - | - | Yes |
| Import | - | Yes | Yes | Yes | Yes | - | - | Yes |
| Negative | Yes | Yes | Yes | Yes | - | - | - | - |
| Negative Word | Yes | Yes | - | - | - | - | - | - |
| Blacklist | Yes | Yes | - | - | - | - | - | - |
| Revive | - | Yes | - | - | - | - | - | - |
| Default Bid | Yes | - | - | - | - | - | - | - |
| Status | Yes | Yes | Yes | - | - | - | - | - |
| Daily Budget | - | - | - | - | - | - | - | - |
| Placement | - | - | - | - | - | - | - | - |
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