---
title: "Best metrics report"
slug: "best-metrics-report"
updated: 2024-12-27T13:04:39Z
published: 2024-12-27T13:04:39Z
canonical: "docs.scaleinsights.com/best-metrics-report"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.scaleinsights.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Best metrics report

The **Best Metrics** report lets you track the CPC (Cost Per Click) that brought you the best metrics (Conversion, Orders, ACOS, and CTR%) for your Sponsored Products, Sponsored Brands and Sponsored Display ads on a particular day.

Application

This report is helpful when:

- You want to avoid the guesswork of finding the CPC that could help you drive the best metrics.
- You want to easily skip analyzing several reports on Seller Central to get the best CPC for your keyword bid.
- You want to scale more confidently in creating campaigns by using the correct CPC as the initial keyword bid.

**Navigation:** Ads Insights > Best Metrics

![](https://cdn.document360.io/f0238742-849b-4f29-9812-9b4fe8e273b6/Images/Documentation/BM1.png)Filter the date range to look at the CPC that met the Best Metrics within that specific date range. ![](https://cdn.document360.io/f0238742-849b-4f29-9812-9b4fe8e273b6/Images/Documentation/BM%202.png)

### How does it work?

SI analyzes your keyword stats for each day, picking the days when your keyword/targeting group/audience has the best metrics.

For example:

- **21st February:** You had the highest Conversion, CTR%, Orders, and lowest ACOS for the display target "Views, Similar to advertised products" when your CPC was $0.33.
- **21st January:** You had the highest Conversion, CTR%, Orders, and lowest ACOS for the auto campaign target "close-match" when your CPC was $0.61.
- **10th January:** You had the highest Conversion for the keyword "bbq grill brush" when your CPC was $1.83.

![](https://cdn.document360.io/f0238742-849b-4f29-9812-9b4fe8e273b6/Images/Documentation/BestMetrics_table1.png)

**Note:** SI will only select keywords/targets with at least 2 orders, showing the stats for the day where specific metrics performed the best for each keyword/target.