Bidding Rule

The bidding rule adjusts your keywords and targets bids to achieve your target ACOS. Navigation:  Automation > Bidding Rule How does the algorithm work? 1. The system takes 30 days of keyword statistics, skipping the past 2 days to...

1. Based on conversion The algorithm will factor in the historical conversion of keywords and adjust their bids to reach the Target ACOS. It is based on keyword performance to rank good keywords. Enable the Optimize Bid using Keyword Revenue P...

After running multiple tests analyzing the correlations between organic ranking and PPC keywords, the SI team noticed keywords ranking well tends to reflect a high conversion rate. ( Note:  This doesn't mean keywords that convert well will ra...

You can use these formulas to calculate a keyword's optimum bid. Revenue Per Click (RPC)  Based on the associated ASIN's selling price Keywords without sales Each has its pros and cons, and different users, depending on their products, ma...

You can normalize the final bid using the campaign's Top of Search (TOS) / Product Page (PP) / Rest of Search (ROS) and Dynamic Up/Down bidding strategies. The final bid is applied only after the min/max caps have been applied. The min/max limit ...

Sometimes, when keywords are performing, you may not want automation to change their bids to avoid the placement of their ads from being affected. Here is an approach to exclude SI from changing the bids of good keywords . 1. Create a bidding rul...

Consideration #1: Conversions fluctuate, resulting in a shift in the optimal keyword bid. For example, a keyword bid was initially $0.50 and converted very well with a very low ACOS (Etc. 2 clicks with 2 orders). SI projected the optimal bid t...

The bidding rule will not change keyword bids under the following conditions: Condition #1: The bidding rule adjusts bids based on Target ACOS. Condition #2: The keywords did not generate any sales. If a keyword has generated sales, the...