Bulk Auto

The Bulk Auto strategic objective efficiently helps uncover new search terms across multiple traffic tiers and is used in Mass Campaign > Bulk Auto Campaign.

See the one-minute strategy video for more details.

Navigation: Automation > Auto Campaign

Ads Type: Auto Campaign.

Automation Details

• [Dayparting] Enables ad from 6 am to 9 pm.
• [Negative] Aggregates search terms across Sponsored Products ads, adds search terms with Low CTR and 0 orders as Negative Exact keywords.
• [Negative] Aggregates search terms across Sponsored Products ads, adds search terms with >= 20 clicks and 0 orders as Negative Exact keywords.
• [Negative] Aggregates search terms across Sponsored Products ads, adds search terms with >= 50% ACOS as Negative Exact keywords.
• [Negative] Aggregates search terms across Sponsored Products ads, adds product targets search terms with >= 5 clicks with 0 orders as Negative targets.
• [Negative Word] Aggregate and split search terms across Sponsored Products ads into individual words, add words with >= 25 clicks with 0 orders as Negative Phrase keywords.
• [Blacklist] Adds blacklisted keywords as Negative Exact/Phrase.
• [Status] Pause campaign and ad group if ad group >= 50% ACOS with >= $20 spending.
• [Status] Pause campaign and ad group if ad group 0 orders with >= $15 spending.
• [Status] Enable campaign if updated sales attribution data brings ad group <= 30% ACOS. 

Considerations: If there are import rules in other ads that harvest search terms with sales, consider adding a Negative rule for search terms with sales.

Notes

• Search terms from such a campaign structure are very diverse, coming from a broad spectrum of traffic tiers. 
• This strategic objective negates aggressively and pauses poor-performing campaigns to control spending.
• Even if the automation negates a high volume, relevant keyword, it is okay, as other auto campaigns or Broad/Phrase keywords will eventually generate the search term.