The Bulk Auto strategic objective efficiently helps uncover new search terms across multiple traffic tiers and is used in Mass Campaign > Bulk Auto Campaign.
See the one-minute strategy video for more details.
Navigation: Automation > Auto Campaign
Ads Type: Auto Campaign.
Automation Details
- [Dayparting] Enables ad from 6 am to 9 pm.
- [Negative] Aggregates search terms across Sponsored Products ads, adds search terms with Low CTR and 0 orders as Negative Exact keywords.
- [Negative] Aggregates search terms across Sponsored Products ads, adds search terms with >= 20 clicks and 0 orders as Negative Exact keywords.
- [Negative] Aggregates search terms across Sponsored Products ads, adds search terms with >= 50% ACOS as Negative Exact keywords.
- [Negative] Aggregates search terms across Sponsored Products ads, adds product targets search terms with >= 5 clicks with 0 orders as Negative targets.
- [Negative Word] Aggregate and split search terms across Sponsored Products ads into individual words, add words with >= 25 clicks with 0 orders as Negative Phrase keywords.
- [Blacklist] Adds blacklisted keywords as Negative Exact/Phrase.
- [Status] Pause campaign and ad group if ad group >= 50% ACOS with >= $20 spending.
- [Status] Pause campaign and ad group if ad group 0 orders with >= $15 spending.
- [Status] Enable campaign if updated sales attribution data brings ad group <= 30% ACOS.
Considerations: If there are import rules in other ads that harvest search terms with sales, consider adding a Negative rule for search terms with sales.
Notes
- Search terms from such a campaign structure are very diverse, coming from a broad spectrum of traffic tiers.
- This strategic objective negates aggressively and pauses poor-performing campaigns to control spending.
- Even if the automation negates a high volume, relevant keyword, it is okay, as other auto campaigns or Broad/Phrase keywords will eventually generate the search term.