---
title: "Bulk Auto"
slug: "bulk-auto"
updated: 2022-08-29T12:34:49Z
published: 2022-08-29T12:34:50Z
canonical: "docs.scaleinsights.com/bulk-auto"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.scaleinsights.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Bulk Auto

The **Bulk Auto** strategic objective efficiently helps uncover new search terms across multiple traffic tiers and is used in Mass Campaign > Bulk Auto Campaign.

See the [one-minute strategy video](https://scaleinsights.com/video/the-one-minute-strategy) for more details.

**Navigation:** Automation > Auto Campaign

**Ads Type:** Auto Campaign.

![](https://cdn.document360.io/f0238742-849b-4f29-9812-9b4fe8e273b6/Images/Documentation/bulk_auto_strategy.png)

**Automation Details**

- [Dayparting] Enables ad from **6 am** to **9 pm**.
- [Negative] Aggregates search terms across Sponsored Products ads, adds search terms with **Low CTR** and **0 orders** as **Negative Exact** keywords.
- [Negative] Aggregates search terms across Sponsored Products ads, adds search terms with **>= 20 clicks** and **0 orders** as **Negative Exact** keywords.
- [Negative] Aggregates search terms across Sponsored Products ads, adds search terms with **>= 50% ACOS** as **Negative Exact** keywords.
- [Negative] Aggregates search terms across Sponsored Products ads, adds **product targets** search terms with **>= 5 clicks** with **0 orders** as **Negative** targets.
- [Negative Word] Aggregate and split search terms across Sponsored Products ads into individual words, add words with **>= 25 clicks** with **0 orders** as **Negative Phrase** keywords.
- [Blacklist] Adds blacklisted keywords as **Negative Exact/Phrase**.
- [Status] Pause campaign and ad group if ad group **>= 50% ACOS** with **>= $20 spending**.
- [Status] Pause campaign and ad group if ad group **0 orders** with **>= $15 spending**.
- [Status] Enable campaign if updated sales attribution data brings ad group **<= 30% ACOS**.

**Considerations:** If there are import rules in other ads that harvest search terms with sales, consider adding a Negative rule for search terms with sales.

**Notes**

- Search terms from such a campaign structure are very diverse, coming from a broad spectrum of traffic tiers.
- This strategic objective negates aggressively and pauses poor-performing campaigns to control spending.
- Even if the automation negates a high volume, relevant keyword, it is okay, as other auto campaigns or Broad/Phrase keywords will eventually generate the search term.