---
title: "Category Targeting"
slug: "category-targeting"
updated: 2022-08-29T12:34:31Z
published: 2022-08-29T12:34:31Z
canonical: "docs.scaleinsights.com/category-targeting"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.scaleinsights.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Category Targeting

The **Category Targeting** strategic objective helps to uncover new product targets efficiently.

**Navigation:** Automation > Product Targeting

**Ads Type:** Manual Campaign / Category Targeting.

![](https://cdn.document360.io/f0238742-849b-4f29-9812-9b4fe8e273b6/Images/Documentation/category_targeting_strategy.png)

**Automation Details**

- [Dayparting] Enables ad from **6 am** to **9 pm**.
- [Bidding] Adjusts target bids to achieve **25% ACOS**.
- [Negative] Aggregates search terms across Sponsored Products ads, adds **product targets** search terms with **>= 5 clicks** and **0 orders** as **Negative** targets.

**Considerations:** If import rules in other ads harvest product targets with sales, consider adding a Negative rule for product targets with sales.