How to check if dayparting is working

After setting up a Dayparting Rule, you can verify that Scale Insights is applying the scheduled changes at the expected hours.

Dayparting can make two types of changes:

• Ad status changes: Enable or pause an ad group according to the schedule.
• Bid changes: Adjust keyword bids by hour using Hourly Bid Adjustment.

The way you verify Dayparting depends on which type of change your rule is configured to make.

Dayparting Scope

For Sponsored Products (SP), Sponsored Display (SD), and Sponsored Brands (SB) campaigns that support multiple ad groups, Dayparting operates at the ad group level. This gives you more control over which ad groups are enabled or paused during specific hours.

Operating at the ad group level also prevents a situation where manually pausing an entire campaign in Amazon Ads Console could conflict with the Dayparting schedule.

Verify Ad Status Changes

If your Dayparting Rule is configured to enable or pause ad groups at specific hours, you can verify the changes through Scale Insights Change Logs and, when applicable, Amazon Ads Console.

Check Scale Insights Change Logs

Go to: Automation > Change Logs > Dayparting

Look for the relevant Dayparting actions and verify that the changes occurred at the expected hours.

Check that:

• The change occurred at the expected time.
• The correct campaign and ad group were affected.
• The ad group was enabled or paused as expected.
• The action matches the schedule configured in your Dayparting Rule.

The Change Logs should be your primary reference for confirming that Scale Insights triggered the Dayparting action.

Check the changes in Amazon Ads Console

You can also check the ad group's status history in Amazon Ads Console.

1. Open the relevant campaign.

2. Select the ad group.

3. Open History.

4. Review the historical status changes.

When you may not see a status change

A Dayparting Rule will not make a change if the ad group is already in the required state.

For example, if:

• The ad group is already paused, and
• The Dayparting Rule is configured to pause it,

Scale Insights does not need to send another status change to Amazon.

Similarly, if an ad group is already enabled when the schedule calls for it to remain enabled, there will be no new status change to record.

Verify Hourly Bid Changes

If your Dayparting Rule uses Hourly Bid Adjustment, Dayparting works differently.

Instead of simply pausing or enabling an ad group, Scale Insights adjusts the keyword bid for each hour.

For example, if the base bid is $1.00:

Each hourly adjustment is calculated independently from the base bid. Adjustments do not carry over from one hour to the next.

Check the Change Logs

Go to:  Automation > Change Logs > Dayparting

When an hourly bid adjustment is applied, the bid change is recorded in the Change Logs.

This is especially important when troubleshooting because a bid change can occur without an ad group status change.

For example, if an ad group remains enabled but the keyword bid changes from $1.00 to $1.20 at 2 PM, you may not see an enable/disable action. Instead, the bid adjustment is recorded in the Change Log.

Check the keyword in Ads Insights

Go to: Ads Insights > Keywords Performance

For a keyword with an active hourly bid adjustment:

• The displayed bid represents the base bid.
• An indicator appears next to the bid when an hourly adjustment is active.
• The indicator shows the configured adjustment percentage, calculated hourly bid, and most recent update time.

Click the indicator to open the Dayparting Rule and review the hourly bid configuration.

Use Preview to check the expected bid

You can also use the Preview feature in the Dayparting Rule to see the bid value that would be applied if the rule were executed at the current time.

This is useful for checking whether the percentage adjustment is producing the expected bid before troubleshooting an actual execution.