Considerations with blacklist rule

Consider whitelisting related, singular, and plural forms of essential keywords.

On rare occasions, algorithms can negate search terms that impact good-performing keywords.

For example, the negative algorithms may negate "spatula-turner" (with a hyphen) with 100 clicks with 0 orders.

However, this may stop traffic from going to performing keywords such as "spatula turner" (without a hyphen).

A possible solution is to whitelist keywords like "spatula-turner" so that it doesn't get negated and ends up impacting essential keywords.