---
title: "Considerations with blacklist rule"
slug: "considerations-with-blacklist-rule"
updated: 2022-10-07T05:31:49Z
published: 2022-10-07T05:31:49Z
canonical: "docs.scaleinsights.com/considerations-with-blacklist-rule"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.scaleinsights.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Considerations with blacklist rule

Consider whitelisting related, singular, and plural forms of essential keywords.

On rare occasions, algorithms can negate search terms that impact good-performing keywords.

For example, the negative algorithms may negate "spatula-turner" (with a hyphen) with 100 clicks with 0 orders.

However, this may stop traffic from going to performing keywords such as "spatula turner" (without a hyphen).

A possible solution is to whitelist keywords like "spatula-turner" so that it doesn't get negated and ends up impacting essential keywords.

![whitelist](https://cdn.document360.io/f0238742-849b-4f29-9812-9b4fe8e273b6/Images/Documentation/whitelist.png)