---
title: "Considerations with negative word rule"
slug: "considerations-with-negative-word-rule"
updated: 2022-10-06T09:21:11Z
published: 2022-10-06T09:21:11Z
canonical: "docs.scaleinsights.com/considerations-with-negative-word-rule"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.scaleinsights.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Considerations with negative word rule

A word of cautionNegating singular words will also negate their plural variations and vice versa.

**Examples**

- Negating "turners" negates "spatula turner."
- Negating "spatula-turner" negates "spatula turner."

#### **To avoid negating good traffic, consider the following:**

- Do not assign this rule to ad groups with exact match keywords.
- Assign this rule to ads with the primary goal of discovering new keywords, such as automatic campaigns.
- Whitelist important keywords under the Blacklist/Whitelist Rule.