---
title: "Considerations with revive rule"
slug: "considerations-with-revive-rule"
updated: 2022-10-01T21:54:20Z
published: 2022-10-01T21:54:20Z
canonical: "docs.scaleinsights.com/considerations-with-revive-rule"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.scaleinsights.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Considerations with revive rule

#### Historical conversion data

The **Revive** algorithm operates based on **historical conversion data.**

If keywords never had impressions, this algorithm will not increase their bid.

Since Scale Insights can only extract 60 days of advertising data from new accounts, they may not be sufficient data for the algorithm to work as intended initially.

#### Inch-up approach with bidding algorithm

Many sellers increasingly prefer to use **bidding rules** to raise bids for keywords with no recent traffic.

This approach is straightforward, easy to understand, set up, and works on new keywords without historical data.