Dayparting Rule

The dayparting rule enables you to turn on and off your ads at specific hours of the day.    Navigation:  Automation > DayParting Here are two reasons why dayparting can be helpful. 1. Reduce click fraud A few years ago,...

Method 1:  Go to the business report in Seller Central.  Look at the days with decent sales volume, and analyze the hours where sales are generally higher. For example, below are the sales statistics for a particular day. We can see the...

Dayparting scope The dayparting algorithm for SP, SD, and SB campaigns that supports multiple ad groups operates at the ad group level, allowing sellers more control and granularity. Dayparting at the ad group level also avoids the situation w...

When you should not use dayparting There may be situations where you may not want to use dayparting, such as the following: Your products have high average order value, recurring orders, or high margins. You have a process to funnel customers ...