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    Dead keywords
    • 21 Dec 2024
    • 1 Minute to read
    Contents

    Dead keywords

    • Updated on 21 Dec 2024
    • 1 Minute to read
    Article summary

    The Dead Keywords report displays keywords that have not received impressions recently.

    Dead keywords
    Dead keywords are keywords that used to have traffic but are no longer receiving traffic.

    Navigation: Ads Insights > Dead Keywords

    Analyze keywords performance

    This report aggregates the performance of every keyword from all data available to Scale Insights and displays the statistics of keywords with 0 impressions within the selected date.

    Consider increasing the bids for past-performing keywords to give it another chance.


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