Dead keywords

  • Updated on Dec 21, 2024
  • Published on Jun 2, 2022
  • 1 minute(s) read
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The Dead Keywords report displays keywords that have not received impressions recently.

Dead keywords
Dead keywords are keywords that used to have traffic but are no longer receiving traffic.

Navigation: Ads Insights > Dead Keywords

Analyze keywords performance

This report aggregates the performance of every keyword from all data available to Scale Insights and displays the statistics of keywords with 0 impressions within the selected date.

Consider increasing the bids for past-performing keywords to give it another chance.