---
title: "Dead keywords"
slug: "dead-keywords"
updated: 2024-12-21T10:05:18Z
published: 2024-12-21T10:05:18Z
canonical: "docs.scaleinsights.com/dead-keywords"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.scaleinsights.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Dead keywords

The **Dead Keywords** report displays keywords that have not received impressions recently.

Dead keywordsDead keywords are keywords that used to have traffic but are no longer receiving traffic.

**Navigation:** Ads Insights > Dead Keywords![](https://cdn.document360.io/f0238742-849b-4f29-9812-9b4fe8e273b6/Images/Documentation/D1(1).png)

### Analyze keywords performance

This report aggregates the performance of every keyword from all data available to Scale Insights and displays the statistics of keywords with 0 impressions within the selected date.

Consider increasing the bids for past-performing keywords to give it another chance.

![](https://cdn.document360.io/f0238742-849b-4f29-9812-9b4fe8e273b6/Images/Documentation/D2.png)