---
title: "Discovery Auto"
slug: "discovery-auto"
updated: 2023-05-11T06:29:19Z
published: 2023-05-11T06:29:19Z
canonical: "docs.scaleinsights.com/discovery-auto"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.scaleinsights.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Discovery Auto

The **Discovery Auto** strategic objective helps to uncover new search terms from Auto Campaign efficiently.

**Navigation:** Automation > Auto Campaign

**Ads Type:** Auto Campaign.

![](https://cdn.document360.io/f0238742-849b-4f29-9812-9b4fe8e273b6/Images/Documentation/discovery_auto_strategy.png)

**Automation Details**

- [Dayparting] Enables ad from **6 am** to **9 pm**.
- [Bidding] Adjusts targeting clause bids to achieve **20% ACOS**.
- [Negative] Aggregates search terms across Sponsored Products ads, adds search terms with **Low CTR** and **0 orders** as **Negative Exact** keywords.
- [Negative] Aggregates search terms across Sponsored Products ads, adds search terms with **>= 20 clicks** and **0 orders** as **Negative Exact** keywords.
- [Negative] Aggregates search terms across Sponsored Products ads, adds **product targets** search terms with **>= 5 clicks** and **0 orders** as **Negative** targets.
- [Negative] Aggregates search terms within **own campaign**, adds search terms with **>= 10 clicks** and **0 orders** as **Negative Exact** keywords.
- [Negative] Aggregates search terms within **own campaign**, adds search terms with **<= 5% conversion** and **60% ACOS** as **Negative Exact** keywords.
- [Negative Word] Aggregate and split search terms across Sponsored Products ads into individual words, add words with **>= 25 clicks** with **0 orders** as **Negative Phrase** keywords.
- [Blacklist] Adds blacklisted keywords as **Negative Exact/Phrase**.

**Considerations:** If there are import rules in other ads that harvest search terms with sales, consider adding a Negative rule for search terms with sales.

**Notes**

- Search terms may **perform differently** in different campaigns **due to different placements**.
- A search term in an auto campaign may **perform poorly due to poor placements**, while the same search term may **do better with better placements** in another campaign.
- Some Negative rules aggregate performance across multiple ads to find poor-performing search terms regardless of placements, enabling it to **make negation decisions quicker with more data**.
- To negate poor-performing search terms within its campaign due to bad placements, some Negative rules only aggregate performance within its campaign so that it can **isolate differences due to placements** and **optimize performance locally**.