---
title: "Discovery Exact/Phrase/Broad"
slug: "discovery-exact-phrase-broad"
updated: 2023-05-12T13:26:28Z
published: 2023-05-12T13:26:28Z
canonical: "docs.scaleinsights.com/discovery-exact-phrase-broad"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.scaleinsights.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Discovery Exact/Phrase/Broad

The **Discovery Exact/Phrase/Broad** harvests search terms with **>= 2 orders**, harvests **long-tail keywords**, collects **advertising metrics** for new keywords, and **controls ad spending**.

**Navigation:** Automation > Keyword Targeting

**Ads Type:** Manual Campaign / Keywords.

![](https://cdn.document360.io/f0238742-849b-4f29-9812-9b4fe8e273b6/Images/Documentation/discovery_strategy.png)

**Automation Details**

- [Dayparting] Enables ad from **6 am** to **9 pm**.
- [Bidding] Adjusts keyword bids to achieve **20% ACOS** to **40% ACOS**, depending on the keyword conversion.
- [Bidding] Adjusts keyword bids to achieve **20% ACOS** to **40% ACOS**, to optimize high traffic keywords based on **7** days keyword conversion.
- [Bidding] **Pauses** keywords with **>= 15 clicks** and **0 orders**, based on **90** days performance.
- [Bidding] **Do nothing** for keywords with **>= 20 orders**, **>= 30% conversion**, and **30% ACOS** to **40% ACOS** based on **7** days performance.
- [Import] Aggregates search terms across Sponsored Products ads, adds search terms with **>= 2 orders** as new **Exact**, **Phrase**, and **Broad** keywords.
- [Negative] Aggregates search terms across Sponsored Products ads, adds search terms with **>= 2 orders** as **Negative Exact** keywords in **Phrase/Broad** ad groups.
- [Negative] Aggregates search terms across Sponsored Products ads, adds search terms with **Low CTR** and **0 orders** as **Negative Exact** keywords in **Phrase/Broad** ad groups.
- [Negative] Aggregates search terms across Sponsored Products ads, adds search terms with **>= 20 clicks** and **0 orders** as **Negative Exact** keywords in **Phrase/Broad** ad groups.
- [Negative Word] Aggregate and split search terms across Sponsored Products ads into individual words, add words with **>= 25 clicks** and **0 orders** as **Negative Phrase** keywords in **Phrase/Broad** ad groups.
- [Blacklist] Adds blacklisted keywords as **Negative Exact/Phrase** in **Phrase/Broad** ad groups.