---
title: "Display Ads"
slug: "display-ads"
updated: 2026-09-14T08:47:14Z
published: 2026-09-14T08:47:14Z
canonical: "docs.scaleinsights.com/display-ads"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.scaleinsights.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Display Ads

The **Display** strategic objective harvests product targets from Sponsored Products, then drive traffic conservatively to control ad spend.

**Navigation:** Automation > Display Ads

**Ads Type:** Views Audiences

![display-strategy.png](https://cdn.document360.io/f0238742-849b-4f29-9812-9b4fe8e273b6/Images/Documentation/display-strategy.png)

**Automation Details**

- [Dayparting] Enables ad from **6 am** to **9 pm**.
- [Bidding] Adjusts target bids to achieve **25% ACOS**.
- [Import] Aggregates search terms across Sponsored Products ads, adds **product targets** search terms with **>= 1 order** as new targets.