Import Rule

The import rule analyzes aggregated search term performance and adds new keywords or product targets to your existing   ad group . Navigation:  Automation > Import Rule How does the algorithm work? When we look to add per...

If your goal is to import search terms from Auto campaigns , choose "Auto Campaign" as your search terms source . Navigation:  Automation > Import Rule > Create Rule > Search Terms Source Auto campaigns are grouped by their a...

Overview You can create a custom group to aggregate search terms data from specific ad groups across different campaigns and import the search terms to another ad group. This method applies to multiple campaigns and ad groups associated with the sa...

Scope search terms by Campaign for multi campaigns structure If you have multiple campaigns with unique seed keywords (etc., 10 keywords per campaign structure), avoid aggregating by Sponsored Products or Sponsored Brands , as this might cause t...

A campaign with import rules may accumulate massive lists of keywords over time.  Having tons of keywords in the same ad can have some undesirable impacts: The campaign budget may not be sufficient to drive traffic to all the keywords. High...

You can remove the keywords/targets added by the import rule. Navigation:  Automation > Change Log > Import Rule Select the row on the Import Rule tab and click 'Revert.' Note:  To prevent the keyword from being impor...

The import algorithm will not import keywords already in the ad group , especially if you create negative and import rules with the same criteria. For example, the  Discovery strategic objectives are preset to add search terms with sal...

One of the preset import rules, " [Campaign] Import >= 3 Orders & >= 80% ACOS as Exact ", creates exact keyword for search terms with >= 80% ACOS . This rule is in the " Sales Exact " strategic objective. The reason for having a...