Interpreting Data Discrepancies

Scale Insights compute organic sales based on the formula Total Units Sold - PPC  Units Sold . Total Units Sold: 48 units PPC Units Sold: 6 units Projected Organic Units: 48 - 6 = 42 units However, this is only a projection, ...

Incorrect FBA fees are likely due to pending orders and Amazon API returning incorrect projected fees. Scale Insights projects FBA fees for pending orders  When orders are pending, FBA fees are not shown in Seller Central and are unavailabl...

Account with rebates  $0 FBA fees can be due to rebates . When rebates are applied to an account, Amazon cancels out fees on the next orders until the rebate is covered. Rebates are applied automatically to the next fulfillment fee transa...

If you see missing promotions in the sales dashboard, it can be due to pending orders. Shipping promotions not counted The sales dashboard and trends report only include item promotions, not shipping promotions. It considers an order having an ...

There are several reasons why Scale Insight's advertising stats for campaigns, ad groups, keywords, targets, or search terms may be different from Seller Central. Here are some of the top reasons: Different parameters You may be comparing differ...

When you first onboarded your account, the system downloads advertising data from the past 60 days . So if you onboard your ads on 1st January 2022, the earliest available ads data is around 2nd November 2021. If you look at the sales dashboard o...

1.) Scale Insights reports do not include canceled orders. If any orders become canceled, Seller Central and Scale Insights will remove canceled sales and orders from the reports. If you track historical sales in Excel, the record will no longer b...

Sponsored Display API currently only returns Views audiences, not Search and Purchase . Here is the official article from Amazon:

There can be cases where your product revenue does not match the units sold based on the selling price. For example, a product with a $10 selling price may show the following: 10 units sold with only $90 in revenue when the expected revenue is $1...

Scale Insights computes refunded units differently for the Refund Rate against other pages. Refund Rate Page The refund rate page looks at orders made during the selected date range , then finds how many of those past orders are refunded. Th...

If an item has no data and analytical value, tables will not show them to reduce download time and the UI rendering speed. The product sales dashboard will not show products without sales, ads data, refunds, promotions, and sessions. The product ...

If you advertise an ASIN with multiple SKUs, Scale Insights will not consider inventory from multiple SKUs for the same ASIN and country. This is an existing limitation of the system. The system will automatically select a default SKU based on the...

You can now create Product Collection ads in Seller Central without specifying any ASINs.  For example, ads that direct people straight to your store page. Some algorithms, such as the bidding algorithm, which typically works with Product Col...

Scenario: It is possible that some products do not show up in the France and Japan marketplaces.  The Main Dashboard may show sales data and the product is active in other marketplaces within the EU region. However, details such as FBA fees ...

You can now feature up to three products with your Brand Video ads. Brand Video ads with multiple ASINs associated with them are not supported by most algorithms, except for the Dayparting rule. This ad type will also not appear on the Strategic O...

Keyword tracking in the Japan marketplace may sometimes result in errors.  This is because the system currently cannot differentiate between certain Japanese character sets (i.e., Hiragana and Katakana).  For example: アイフォン (Katakana) ...