June

Enhancements

1. Change Column Filter into Conditional Filtering

Columns filters that contain numerical values such as ACOS%, Orders, and Units are now changed into conditional filters instead of selection boxes.

This new enhancement provides flexibility in data analysis by setting specific conditions and ranges. 

The change reflects on the below pages.

2. Mass Campaign: SKC Duplicate Campaigns Error

Previously, an error would occur on campaigns with duplicate names, and you had to archive those campaign batches before you could recreate a new set of SKC campaigns without the duplicates.

Now, only the duplicate campaigns will encounter an error, while the rest of the campaigns will proceed successfully.

Navigation path: Mass Campaigns > Split Keywords to Campaign

3. Onboarding page: Link to Disconnect Ads and SP-API Account

You can now disconnect your Ads and SP-API account on the onboarding page.

When you click the disconnect button, it will direct you to the Seller Central link based on the selected region.

Navigation path: Connect to Amazon

4. Added Extra columns on the Bidding Rules tab

The "Ads" column shows the number of ads that use each rule.

The "Objectives" column shows the number of assigned strategic objectives that use each rule.

This feature will give users vital information for informed decision-making and avoid accidental changes to existing rules by indicating assigned ones.

Navigation path: Automation > Bidding Rule

5. Added ACOS column on the Negative Keywords page

This feature will allow users to quickly identify keywords with good ACOS and thus can be reverted and removed from negation.

Navigation path: Ads Insights > Negative Keywords

Other Improvements

1. Sales: Search Orders

• CSV download now includes the Promotion name and Promotion value.

2. Glitch Fixes: Sales Trend Events Tag

• Previously, the Sales trend will only show tags assigned to a specific product.
• Now, it will also show tags not assigned to any products.

3. Ads Insights: Keywords Performance

• We fixed the issue where the trend data of keywords under Sponsored Product Auto campaign is not showing when you click the "Filter" button.

4. Main Dashboard: Product Tab

• The ACOS values on the main dashboard product tab will now show correctly, fixing an issue related to unaccounted HSA PPC sales. 
• You will now see this same ACOS value reflected across other tabs, such as the sales by date tab and sales trend.

5. Ads Insights

• We enhanced the P&L calculation on the Ads Insights page by making the following changes.
• We removed VAT from profitability calculation, as PPC sales do not include VAT tax.
• Previously, the referral fee was calculated based on PPC sales; now, it is calculated based on PPC sales + projected VAT tax.