March

New features

1. Placement Algorithm: Each Rule Can Have Their Lookback, Ignore, and Observation Period

The placement algorithm now offers the ability to customize three key variables: "Days to Analyze," "Days of Recent Data to Ignore," and "Days to Observe Changes."  

These variables can be set according to specific campaign goals and are designed to fine-tune the placement algorithm to deliver the best possible performance.

2. Placement Algorithm: The campaign and each placement can have their criteria

You can now define criteria for the campaign, Top of Search (TOS), Product Page (PP), and Rest of Search (ROS).

One example is creating rules for campaigns with a Top of Search range of 100% to 200%, with high clicks to both Product Pages and the Rest of Search.

3. Placement Algorithm: Configure criteria for comparisons of thresholds across various placement types.

It is now possible to automate directing traffic towards specific ad placements based on performance analysis.

For instance, in a ranking campaign, automation can direct more traffic toward the Top of Search placement if the Product Page receives more traffic.

You can compare TOS vs. PP, TOS vs. ROS, TOS vs. campaign, PP vs. campaign, PP vs. TOS, PP vs. ROS, and ROS vs. campaign.

4. Placement Algorithm: Modify the keyword's bid in the campaign

Configuring an action that will modify the bids for keywords in the campaign is now possible.

The bid can be adjusted by a fixed amount or by percentage value.

[Optional] Adjust keywords/targets that meet the criteria:

You have the option to create a setup that applies changes to keywords selectively based on specific criteria. 

For example, you can reduce bids for keywords that have generated traffic while excluding those that haven't generated any traffic from the changes.

Enhancements

1. Added a column for Product SKU on the Units Sales Trend tab

This feature will allow users to quickly identify the product compared to ASIN when checking units sold and sales velocity

Navigation path: Restock Forecasting > Units Sales Trend

2. Sponsored Display campaigns showing Portfolio

Previously, Ad Insights > Performance > Campaigns did not show the Portfolio of Sponsored Display campaigns.

This page will now show the Portfolio of Sponsored Display campaigns.

3. Color Displayed by Performance Metrics in Sales and Monthly Trend

You can now change the color display of your data based on the best metric performance within the selected period. This selection will be saved on your computer and is available for both Sales and Monthly Trends.

Navigation path: Sales > Sales Trend/Monthly Trend

Click the " Color by Best Performance" button to change the color display from previously based on decline performance to best performance. Click the same button to reverse the action.

The color is displayed based on the best-performing metrics. 

The best-performing metric in the entire period will be white.

The color displayed by declined performance. 

The pink gradient means the result is in decline compared to the previous period.

Other Improvements

1. Bug Fixes

• We fixed the Import rule to prevent importing duplicated ASINs if the existing target ASIN is not in the upper case.