---
title: "March 31"
slug: "march-31-2025-release-notes"
updated: 2025-04-07T03:54:29Z
published: 2025-04-07T03:54:29Z
canonical: "docs.scaleinsights.com/march-31-2025-release-notes"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.scaleinsights.com/llms.txt
> Use this file to discover all available pages before exploring further.

# March 31

## New Feature

### Keyword Ranking: Integrated Search Query Performance (SQP) data

We've now integrated SQP data into the Ranking page, allowing you to seamlessly correlate **SQP, PPC performance, P&L,** and both **organic and ads rankings**—all in one centralized view.

This feature makes it easier to analyze key metrics, optimize strategies, and drive better performance.

**Navigation: Keyword Ranking**

We have added the following columns:

- **Query volume** - The number of times customers search for this query within the selected date range.
- **Market conversion** - The market conversion rate for the selected date range.
- **ASIN conversion** - The conversion of your ASIN for the selected date range.
- **Conversion delta**  - The conversion difference between your ASIN and the market for the selected date range.  
**Note:** A positive percentage indicates that your ASIN is converting better than the market by the specified percentage.
- **Purchase share** - Your ASIN's purchase share within the selected date range, calculated as "**ASIN Purchase/Total Purchase**."

![](https://cdn.document360.io/f0238742-849b-4f29-9812-9b4fe8e273b6/Images/Documentation/sqp_img.png)

Click on the row details to access additional **week-to-week SQP insights** featuring more in-depth metrics such as:

- Impression/click/purchase share
- Impression/click/purchase (ASIN, Market)
- Median price (Click, Purchase)
- Click-through-rate (ASIN, Market, Delta)
- Query score

![](https://cdn.document360.io/f0238742-849b-4f29-9812-9b4fe8e273b6/Images/Documentation/sqp%20details(2).png)

Also, we have created a tab to show the **Sponsored Product keywords** that triggered the query.

![](https://cdn.document360.io/f0238742-849b-4f29-9812-9b4fe8e273b6/Images/Documentation/keywords.png)

### Applicable Use Cases:

**Identify Potential Rankable Keywords:**

- **Sort by conversion delta** (descending order) – Find queries where your performance surpasses the marketplace.
- **Filter by query volume** – Identify high-volume search queries to target.
- **Filter by purchase share** – Spot opportunities where your purchase share is significantly lower than the market average.

**Actionable Insights:**

- **Launch ads for untapped keywords** – Create an SKC to drive traffic if you're not running ads for that keyword.  
Here's how you can [Launch SKC for a keyword](https://docs.scaleinsights.com/docs/tracking-keyword-ranking#:~:text=PPC%20performance%20stats.-,Launch%20SKC%20for%20a%20keyword,-Easily%20identify%20rankable).
- **Track keyword performance** – Monitor organic ranking, P&L, and market share trends to understand how PPC influences market share and organic rankings.

Note:

**SI will automatically retrieve SQP data for each ASIN based on the highest sales from the latest week to the past eight weeks.**

Due to API throttle limits, if you have over a thousand ASINs selling every week, we may not be able to extract all the data.

However, the most important and relevant ASINs should be extracted.