---
title: "Measuring time and advertising dollars saved"
slug: "measuring-time-and-advertising-dollars-saved"
updated: 2024-10-24T05:32:12Z
published: 2024-10-24T05:32:12Z
canonical: "docs.scaleinsights.com/measuring-time-and-advertising-dollars-saved"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.scaleinsights.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Measuring time and advertising dollars saved

The automation overview page estimates the time and advertising dollars saved from each algorithm.

**Navigation:** Automation > Overview

![](https://cdn.document360.io/f0238742-849b-4f29-9812-9b4fe8e273b6/Images/Documentation/Automation_MonitorTime.png)

**Estimating time saved per action**

The table below estimates the time it takes to perform an optimization action manually on Seller Central.

| **Algorithm** | **Time saved per action** | **Reason** |
| --- | --- | --- |
| Dayparting | 3 seconds |  |
| Bidding | 1 minute | Stackable rules with different min/max bids and different formulas. |
| Import | 1 minute | Stackable rules aggregate search terms at different ads type. |
| Negative | 1 minute | Stackable rules aggregate search terms at different ads type. |
| Negative Word | 2 minutes | Split aggregated search terms across multiple ads into unique words. |
| Blacklist | 15 seconds |  |
| Revive | 1.5 minutes | Stackable rules find keywords with no traffic and optimize based on past performance. |
| Default Bid | 15 seconds |  |
| Status | 15 seconds |  |
| Daily Budget | 15 seconds | Budget factors in the day of the week and multiple performance criteria. |

**Estimating advertising dollars saved per action**

"**Algorithms to Reduce ACOS and Increase Profits**" summarizes savings for each optimized ad.

![](https://cdn.document360.io/f0238742-849b-4f29-9812-9b4fe8e273b6/Images/Documentation/Automation_MonitorAlgoProf.png)

Estimating recurring savings contributed by Bidding Rules

Imagine a keyword that had 100 clicks in the last 30 days.

If the keyword bid remains at $1.50, the estimated spending in the next 30 days is $150 ($1.50 * 100 clicks), assuming the number of clicks remains the same.

If the keyword bid reduces to $1.20, the estimated spending in the next 30 days is $120 ($1.20 * 100 clicks), assuming the number of clicks remains the same.

Reducing the bid represents an estimated $30 in recurring advertising dollars saved.

Scale Insights calculates estimated recurring savings using the same principle and assumptions.

In reality, lower keyword bids result in a **lower number of clicks**, incurring even **lesser spending** and netting even **more advertising dollars saved**.

"**Advertising dollars saved**" represents the reduced amount you pay for ads and can be considered as **reducing unnecessary ad spending**. It does not translate to **profitability** and does not factor in organic sales or ranking changes.

Estimating recurring savings contributed by Negative Rules, Negative Word Rules, and Status Rules

The computation to estimate savings by these 3 rules operates similarly to the bidding rule.

Imagine a search term, unique word, or ad group with 100 clicks in the last 30 days, with an average $1.50 cost per click.

In the next 30 days, the estimated spending is $150 ($1.50 * 100 clicks).

If the algorithms negate the search terms or pause the ad, it represents an estimated $150 in recurring advertising dollars saved.

**Actions to drive sales**

"**Algorithms to Boost Traffic and Organic Sales**" summarizes actions that drive sales.

![](https://cdn.document360.io/f0238742-849b-4f29-9812-9b4fe8e273b6/Images/Documentation/Automation_MonitorAlgoImpo.png)