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    Negative keywords
    • 23 Jun 2023
    • 1 Minute to read
    Contents

    Negative keywords

    • Updated on 23 Jun 2023
    • 1 Minute to read
    Article summary

    Sellers may sometimes add poor-performing search terms as negative keywords, not realizing some of them may later generate sales due to sales attribution.

    The Negative Keywords report shows the list of negative keywords and sales generated within the selected time frame, allowing sellers to remove previously added negative keywords. 

    Negative keywords
    Only keywords negated by automation will appear on this page.

    Navigation: Ads Insights > Negative Keywords

    negative_keywords.png

    1. Campaign type

    The system will list negative keywords for non-archived Sponsored Products and Sponsored Brands campaigns.


    2. Negated Keywords

    Analyze if the search terms have generated sales within the selected time frame.


    3. Triggered Rule

    Review the triggered rule to determine if you intended to add the negative keyword base on your negative rule's objective.


    Remove a keyword from the negative list.

    To remove a negative keyword:

    1. Select the keyword row.
    2. Click the Remove button.


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