---
title: "Negative keywords"
slug: "negative-keywords"
updated: 2024-12-21T10:01:32Z
published: 2024-12-21T10:01:32Z
canonical: "docs.scaleinsights.com/negative-keywords"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.scaleinsights.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Negative keywords

Sellers may sometimes add poor-performing search terms as negative keywords, not realizing some of them may later generate sales due to sales attribution.

The **Negative Keywords** report shows the list of negative keywords and sales generated within the selected time frame, allowing sellers to remove previously added negative keywords.

Negative keywordsOnly keywords negated by automation will appear on this page.

**Navigation:** Ads Insights > Negative Keywords ![](https://cdn.document360.io/f0238742-849b-4f29-9812-9b4fe8e273b6/Images/Documentation/image-1734606720953.png)

#### 

**1. Campaign type**

The system will list negative keywords for non-archived **Sponsored Products** and **Sponsored Brands** campaigns. ![](https://cdn.document360.io/f0238742-849b-4f29-9812-9b4fe8e273b6/Images/Documentation/Negative%20key%20-%20st.png)

**2. Negated Keywords**

Analyze if the search terms have generated sales within the selected time frame. ![](https://cdn.document360.io/f0238742-849b-4f29-9812-9b4fe8e273b6/Images/Documentation/negative%20key%20-2nd.png)

**3. Triggered Rule**

Review the triggered rule to determine if you intended to add the negative keyword base on your negative rule's objective.

![](https://cdn.document360.io/f0238742-849b-4f29-9812-9b4fe8e273b6/Images/Documentation/Ads_InsightsCompetingKeywords3(1).png)

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#### **Remove a keyword from the negative list.**

To remove a negative keyword:

1. Select the keyword row.
2. Click the **Remove** button.

![](https://cdn.document360.io/f0238742-849b-4f29-9812-9b4fe8e273b6/Images/Documentation/image-1734607967555.png)