Negative Rule

The negative rule analyzes aggregated search term performance and adds negative keywords/ product targets to your ad group . Navigation:  Automation > Negative Rule How does the algorithm work? When we look to negate keywords, ...

Avoid assigning negative rules on ad groups with only exact keywords or product targets. Use bidding rules to reduce bids for poor-performing exact-match keywords or product targets until they become profitable or stop getting traffic. Use ...

If you use preset strategic objectives or create a Fully Managed Campaign using Mass Campaigns , you may find the negative algorithm negating keywords on search terms with sales. It is due to negative rules such as [ASIN] Remove Search Terms wi...

1. You evaluate performance using a different date range from the algorithm's evaluation period. By default, the negative algorithm skips the past 2 days of data and looks back 60 days from there. By default, other pages, such as Ads Insights &...

You can remove negated keywords added by the negative, negative word, and blacklist algorithm. 1. Go to Ads Insights > Negative Keywords You can check the rule and criteria that triggered the negation action on the Sponsored Products tab.&n...