---
title: "N-tiers managed campaign graduation funnel"
slug: "optimizing-ads-with-tons-of-keywords"
updated: 2022-10-17T17:08:02Z
published: 2022-10-17T17:08:02Z
canonical: "docs.scaleinsights.com/optimizing-ads-with-tons-of-keywords"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.scaleinsights.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Optimizing ads with tons of keywords

A campaign with import rules may accumulate massive lists of keywords over time.

Having tons of keywords in the same ad can have some undesirable impacts:

- The campaign budget may not be sufficient to drive traffic to all the keywords.
- High-volume keywords can take traffic away from low-volume keywords, resulting in missed opportunities.
- It takes longer to optimize ads because only a subset of keywords get traffic.
- It becomes harder to split the advertising budget between keywords.

#### X-keywords per campaign structure

You can reduce the problem by creating multiple campaigns with a limited number of keywords (Etc. 10 keywords per campaign).

Such a structure gives more control but means more work, as you now have to do the following:

- Aggregate and analyze search terms across all the campaigns.
- Identify good search terms, and find if the keywords exist in any campaigns.
- Add keywords to an existing campaign, or create additional campaigns to hold these new keywords.
- Set up automation for these new campaigns.

#### N-tier campaign graduation funnel

A more automated approach is a performance-based graduation funnel.

Set up structures where keywords graduate progressively from one campaign structure to another based on performance.

For example, Mass Campaign > Fully Managed Campaign uses such a structure.

- The **Discovery** campaign imports search terms with >= 2 orders.
- The **Sales** campaign imports search terms with >= 5 orders and >= 15% conversion.

If you drive a significant traffic volume, consider creating even more campaigns with **increasingly stringent criteria** to funnel keywords into their campaign performance group and **negating graduated keywords** from **lower-tier campaigns**.

This graduation and negation approach reduces competing keywords and the number of "effective" keywords in each campaign.

You can automate the graduation and negation process for the N-tier funnel by referring to the **Discovery** and **Sales** strategic objective.

While **X-keywords per campaign structure** gives more granularity and control, **N-tier campaign graduation funnel** is helpful if the eventual goal is to uncover potentially rankable keywords to create a **single keyword campaign** structure for them.