---
title: "Overview of each algorithm"
slug: "overview-of-each-algorithm"
updated: 2026-09-04T14:08:00Z
published: 2026-09-04T14:08:00Z
canonical: "docs.scaleinsights.com/overview-of-each-algorithm"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.scaleinsights.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Overview of each algorithm

#### Dayparting Algorithm

Pause/enable **ad groups** or increase/decrease keyword **bids** at specific hours of the day.

![](https://cdn.document360.io/f0238742-849b-4f29-9812-9b4fe8e273b6/Images/Documentation/image.png)

#### Bidding Algorithm

Adjust keyword and target **bids** based on their historical performance.

![](https://cdn.document360.io/f0238742-849b-4f29-9812-9b4fe8e273b6/Images/Documentation/bidding-algorithm(2).png)

#### Import Algorithm

Analyze search terms performance and add performing search terms as **new Keywords** or **Product Targets** into existing ads.

![](https://cdn.document360.io/f0238742-849b-4f29-9812-9b4fe8e273b6/Images/Documentation/import-algorithm.png)

#### Negative Algorithm

Analyze search terms performance and add **Negative Keywords** and **Product Targets** in existing ads.

![](https://cdn.document360.io/f0238742-849b-4f29-9812-9b4fe8e273b6/Images/Documentation/negative-algorithm.png)

#### Negative Word Algorithm

Split every word from your search terms, aggregate their performance, and add **Negative Phrase** keywords for poor-performing words.

![](https://cdn.document360.io/f0238742-849b-4f29-9812-9b4fe8e273b6/Images/Documentation/negative-word-algo.png)

#### Blacklist Algorithm

You can define blacklisted keywords for each of your products. The algorithm will add **Negative Exact** or **Negative Phrase** keywords to your ads.

![](https://cdn.document360.io/f0238742-849b-4f29-9812-9b4fe8e273b6/Images/Documentation/blacklist-algo.png)

#### Revive Algorithm

Identify keywords no longer receiving traffic, find historically performing keywords, and gradually **increase their bids** until they start receiving clicks or until the bids reach a specific limit.

![](https://cdn.document360.io/f0238742-849b-4f29-9812-9b4fe8e273b6/Images/Documentation/revive-algorithm.png)

#### Default Bidding Algorithm

Analyzes ad group performance in your **Auto Campaigns** and adjust their **Default Bids** to achieve your target ACOS.

![](https://cdn.document360.io/f0238742-849b-4f29-9812-9b4fe8e273b6/Images/Documentation/default-bid-algo.png)

#### Status Algorithm

**Pause** or **enable** ads based on their performance.

![](https://cdn.document360.io/f0238742-849b-4f29-9812-9b4fe8e273b6/Images/Documentation/status-algorithm.png)

#### Daily Budget Algorithm

Adjust the campaign's **Daily Budget** based on their performance and the day of the week.

![](https://cdn.document360.io/f0238742-849b-4f29-9812-9b4fe8e273b6/Images/Documentation/daily-budget-algorithm.png)

#### Placement Algorithm

Adjust the campaign's **Top of Search %** or **Product Page %** based on the placement's performance.

![](https://cdn.document360.io/f0238742-849b-4f29-9812-9b4fe8e273b6/Images/Documentation/placement-algorithm.png)