---
title: "Overview of tracked advertising metrics"
slug: "overview-of-tracked-advertising-metrics"
updated: 2024-12-19T09:43:25Z
published: 2024-12-19T09:43:25Z
canonical: "docs.scaleinsights.com/overview-of-tracked-advertising-metrics"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.scaleinsights.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Overview of tracked advertising metrics

The **Ads Insights** overview page displays metrics tracked on other pages, such as the performance and the search terms pages.

**Navigation:** Ads Insights > Insights Overview > Actionable Insights

![](https://cdn.document360.io/f0238742-849b-4f29-9812-9b4fe8e273b6/Images/Documentation/IO1.png)Below are some of the default sets of metrics tracked for new accounts.

**Note:** You can **add**, **remove** or **customize** these widgets to track different metrics.

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#### 1. Performing Search Terms

Tracks search terms with **>= 5 orders** and **>= 15% conversion**.

Consider manually adding these search terms as new keywords in Seller Central or automating this process with the **Import Algorithm**.

Consider identifying high-converting search terms with high orders, then using Mass Campaigns > Split Keywords to Campaigns to create Single Keyword Campaigns to scale your sales.

Click on the **Details** icon at the top right of each table to see the full report with more details.

#### ![](https://cdn.document360.io/f0238742-849b-4f29-9812-9b4fe8e273b6/Images/Documentation/IO2.png)2. Search Terms with 0 sales

Tracks search terms with **>= $10 spent** and **0 orders**.

Consider adding negative keywords manually in Seller Central or automating this process with the **Negative Algorithm**.

#### ![](https://cdn.document360.io/f0238742-849b-4f29-9812-9b4fe8e273b6/Images/Documentation/image-1733989563976.png)3. Search Terms with High ACOS

Tracks search terms with **>= $10 spent** and **>= 50% ACOS**.

Consider adding negative keywords manually in Seller Central or automating this process with the **Negative Algorithm**.

#### ![](https://cdn.document360.io/f0238742-849b-4f29-9812-9b4fe8e273b6/Images/Documentation/image-1733996464114.png)4. Keywords with 0 Sales

Tracks keywords with **>= $20 spent** and **0 orders**.

Consider reducing keyword bids in Seller Central or automating this optimization process with the **Bidding Algorithm**.

#### ![](https://cdn.document360.io/f0238742-849b-4f29-9812-9b4fe8e273b6/Images/Documentation/image-1733996521575.png)5. Keywords with High ACOS

Tracks keywords with **>= $20 spent** and **>= 60% ACOS**.

Consider reducing keyword bids in Seller Central or automating this optimization process with the **Bidding Algorithm**.

#### ![](https://cdn.document360.io/f0238742-849b-4f29-9812-9b4fe8e273b6/Images/Documentation/IO6.png)6. Missing Good Keyword in Title

Split search terms into individual words and tracks unique word with **>= 10 orders** and **>= 15% conversion** but not in product title.

Evaluate if the words are beneficial to include in your product's title to boost organic ranking.

#### ![](https://cdn.document360.io/f0238742-849b-4f29-9812-9b4fe8e273b6/Images/Documentation/IO7.png)7. Unique Word with 0 Sales

Split search terms into individual words and track unique words with **>= 25 clicks** and **0 orders**.

Evaluate if it is beneficial to add **negative phrase** keywords manually in Seller Central or automate this process with the **Negative Word Algorithm**.

#### ![](https://cdn.document360.io/f0238742-849b-4f29-9812-9b4fe8e273b6/Images/Documentation/IO8.png)8. Ad Groups with High ACOS

Tracks ad groups with **>= $50 spent** and **>= 80% ACOS**.

![](https://cdn.document360.io/f0238742-849b-4f29-9812-9b4fe8e273b6/Images/Documentation/image-1733996603451.png)**Note:** There are other tracked metrics not listed in this article, such as poor-performing campaigns, performing keywords, and poor-performing products.

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#### Customizing filters

Click on the **Edit** icon to edit the filter parameters and control the columns to show.

![](https://cdn.document360.io/f0238742-849b-4f29-9812-9b4fe8e273b6/Images/Documentation/image-1733996823024.png)You can filter ASINs/keywords, select the initial sorting order, and select the metrics to display.

![](https://cdn.document360.io/f0238742-849b-4f29-9812-9b4fe8e273b6/Images/Documentation/IO11.png)