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Product revenue does not match units sold

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There can be cases where your product revenue does not match the units sold based on the selling price.

For example, a product with a $10 selling price may show the following:

  • 10 units sold with only $90 in revenue when the expected revenue is $100.
  • 2 units sold with $0 in revenue when the expected revenue is $20.

Here is why this can happen:

  • Amazon uses FBA to send customers replacements and records the sale for the order as $0.
  • You use Amazon's Vine service's review program. Amazon uses FBA to send the reviewer the product and records the sales for the order as $0.

Note: You can go to Seller Central's business report to see the sales dashboard for the date with the unusual sales. The sales in Seller Central and Scale Insights should match.