---
title: "Ranking Exact/Phrase/Broad"
slug: "ranking-exact-phrase-broad"
updated: 2022-08-29T12:33:48Z
published: 2022-08-29T12:33:48Z
canonical: "docs.scaleinsights.com/ranking-exact-phrase-broad"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.scaleinsights.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Ranking Exact/Phrase/Broad

The **Ranking Exact/Phrase/Broad** strategic objective helps to drive organic sales for the Single Keyword Campaign structure.

You can create such campaigns quickly with Mass Campaign > Split Keywords to Campaigns.

**Navigation:** Automation > Keyword Targeting

**Ads Type:** Manual Campaign / Keywords.

![](https://cdn.document360.io/f0238742-849b-4f29-9812-9b4fe8e273b6/Images/Documentation/ranking_strategy.png)

**Automation Details**

- [Dayparting] Enables ad from **6 am** to **9 pm**.
- [Bidding] Adjusts keyword bids to achieve **20% ACOS** to **60% ACOS**, depending on the keyword conversion.
- [Import] Aggregates search terms within **own campaign**, adds search terms with **>= 5 orders** and **>= 15% conversion** as new **Exact**, **Phrase**, and **Broad** keywords.
- [Negative] Aggregates search terms within **own campaign**, adds search terms with **Low CTR** and **0 orders** as **Negative Exact** keywords in **Phrase/Broad** ad groups.
- [Negative] Aggregates search terms within **own campaign**, adds search terms with **>= 20 clicks** and **0 orders** as **Negative Exact** keywords in **Phrase/Broad** ad groups.

**Considerations:** Many sellers prefer having only exact match types for such campaigns. If your products have a high average order value, high conversion, or high-profit margin, you may want to remove the dayparting rule to run ads 24x7.