Revive Rule

The revive rule increases bids for past-performing keywords that no longer receive traffic after a prolonged period. Navigation:  Automation > Revive Rule 1. The algorithm analyzes 30 days of keyword statistics, skipping the past 2 ...

There are many situations where keyword conversions can drop significantly. Here are some scenarios: Your product stars drop (E.g., from 4.5 stars to 4 stars) You increase the selling price Your competitors drop prices (E.g., To respond to poli...

Historical conversion data The Revive algorithm operates based on historical conversion data. If keywords never had impressions, this algorithm will not increase their bid. Since Scale Insights can only extract 60 days of advertising data fro...