---
title: "Sales Exact/Phrase/Broad"
slug: "sales-exact-phrase-broad"
updated: 2022-08-29T15:24:20Z
published: 2022-08-29T15:24:20Z
canonical: "docs.scaleinsights.com/sales-exact-phrase-broad"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.scaleinsights.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Sales Exact/Phrase/Broad

The **Sales Exact/Phrase/Broad** harvests search terms **with >= 5 orders and >= 15% conversion** and drives more traffic for converting keywords.

They **bid slightly more aggressively** but **negate more conservatively** to insulate good keywords from the adverse impact of aggressive negation.

**Navigation:** Automation > Keyword Targeting

**Ads Type:** Manual Campaign / Keywords.

![](https://cdn.document360.io/f0238742-849b-4f29-9812-9b4fe8e273b6/Images/Documentation/sales_strategy.png)

**Automation Details**

- [Dayparting] Enables ad from **6 am** to **9 pm**.
- [Bidding] Adjusts keyword bids to achieve **20% ACOS** to **40% ACOS**, depending on the keyword conversion.
- [Import] Aggregates search terms across Sponsored Products ads, adds search terms with **>= 5 orders** and **>= 15% conversion** as new **Exact**, **Phrase**, and **Broad** keywords.
- [Import] Aggregates search terms within **own campaign**, adds search terms with **>= 3 orders** and **>= 80% ACOS** as new **Exact** keywords.
- [Negative] Aggregates search terms within **own campaign**, adds search terms with **>= 3 orders** and **>= 80% ACOS** as **Negative Exact** keywords in **Phrase/Broad** ad groups.
- [Negative] Aggregates search terms within **own campaign**, adds search terms with **Low CTR** and **0 orders** as **Negative Exact** keywords in **Phrase/Broad** ad groups.
- [Negative] Aggregates search terms within **own campaign**, adds search terms with **>= 20 clicks** and **0 orders** as **Negative Exact** keywords in **Phrase/Broad** ad groups.
- [Revive] Finds historically good-performing keywords that no longer receive traffic and gradually increase their bids.

**Considerations:** The preset does not have a Negative rule for search terms with >= 5 orders with >= 15% conversion intentionally by design. If you want search term isolation, add a Negative rule for such search terms.