Enhancements 1. UI/UX Enhancement to the Automation Module You can now see more precise relationship assignments of strategic objectives/rules + custom rules. You can also directly edit the strategic objective or rules by clicking on them. Changes are reflected

New features 1.  Redesigned the user interface and improved various modules We have redesigned the overall look of the Automation module by adjusting the table's margins, borders, and background colors. This UI update offers users a cleaner and more

New Feature Keyword Ranking: Integrated Search Query Performance (SQP) data We've now integrated SQP data into the Ranking page, allowing you to seamlessly correlate  SQP, PPC performance, P&L, and both organic and ads rankings —all in one centralized

Create & Edit an Ad Group Signal You can create a new Ad Group Signal from the Ad Group Signals settings page.  Navigation: Main Dashboard > Scale Optimizer > Customize > Manage Signals Scale Insights includes preset Signals for common ad group structures, so

New features 1. Bidding Algorithm: Added TOS Impression Share % as a Trigger Condition You can now set the Minimum and Maximum TOS Impression Share % as the trigger condition of your bidding rule. It is under the "Advanced Options" and only

Algorithms available for use depend on the ads type. For example, Import Algorithm is unavailable for Auto Campaign as advertisers cannot create keywords for such campaigns. Sponsored Products Sponsored Brands Sponsored Display Algorithms Auto Campaign Manual Campaign Keywords Manual Campaign

New Features 1. Automation: Enhanced ASIN tooltips  We've made enhancements to the automation page to help you quickly identify the status of each ASIN and take appropriate action.   When you hover over an ASIN, you'll see a tooltip

New features 1. Sponsored Brands Video: Assign Strategic Objectives at the Ad group level Now, you can assign Strategic Objectives at the ad group level for Sponsored Brands Video campaigns.  This enhancement offers finer control over ads optimization, particularly when

New Features You now have the ability to manually fine-tune a range of campaign, ad group, keyword, and placement parameters for greater control and flexibility. 1. Ads Insights: Campaign Modification The new feature includes toggling the campaign status on

New Features 1. Ads Insights: Enabled Manual Search Terms Negation You can now manually negate search terms directly on the Search Terms page. Navigation: Ads Insights > Search Terms > Search Terms tab Highlight the search terms you want to negate and

New Features 1. Main Dashboard: Added Account-level Fees We have included Account-level Fees , such as "Inventory Management & Removal Fees" and " Subscription & Account Management Fees," to the Main Dashboard sales table. These newly introduced fees provide a clearer view

Enhancements 1. Added Date Range on the Strategic Objective page Previously, the Strategic Objective page only displayed fixed advertising statistics. Now you can select different date ranges to view metrics performance at different periods. 2. Added "Trend" Icon to the

New features 1. Import Rule: Excluded importing of existing targets We have added the ability to exclude a search term from being imported as a new keyword in an ad group if it already exists. When enabled, the import rule

New Features 1. Enabled Bidding Rule for Sponsored Brands Store Spotlight and Video Ads with Store landing page The Bidding rule now supports Sponsored Brands Store Spotlight and Sponsored Brands Video with Store on Amazon as the landing page. Similar

New features 1. Dayparting Change Logs Added Dayparting in the Change Logs . In the Change column, you can see the time when the ad is paused and enabled by the Dayparting Rule. Navigation path:   Automation > Change Logs > Dayparting Rule 2

Enhancements 1. Keyword Ranking: Added CTR Delta and enabled individual SQP columns selection We’ve enhanced the SQP report to provide deeper insights and better control over your analysis. We added CTR Delta to give you clearer visibility into click

New features 1. Bidding Algorithm: Excluded Dates You can now exclude specific dates from the analysis for each marketplace. Navigation path: Automation > Bidding Rule This is useful for excluding PPC data during special event days like Prime Day, Black Friday

New Features 1. Strategic Objectives : Enabled Support for Store Spotlight and Brand Video Ads You can now assign Strategic Objectives to Store Spotlight Keywords , Store Spotlight Product Targets , Brand Video Keywords , and Brand Video Product Targets  campaigns. This enhancement extends