Search terms performance

The Search Terms report aggregates your search terms performance across all your campaigns, sorted by the products.

This report helps you to quickly find bleeding search terms to negate and good-performing search terms to target.

Go to Ads Insights > Search Terms.

1. You can customize the report view by selecting the date range, products, and filter. 

2. You can view the Search Terms for your Products and HSA (currently known as Sponsored Brands ad).

3. You can download the Search Terms, and HSA reports in CSV format.

4. You can expand the ASIN row to access their search terms distribution and performance.

5. You can expand the search terms row to access their keyword distribution and performance.

6. You can track the search term trend by clicking on the calculator icon under Actions. 

Note: Headline Search Ads don't have a calculator icon as Amazon does not provide the data to attribute search term performance to a single product.

On the Trends popup page, customize the Columns, Days Per Column, and the Last Date for different granularity of the performance report.