---
title: "Search terms performance"
slug: "search-terms-performance"
updated: 2024-12-21T10:00:29Z
published: 2024-12-21T10:00:29Z
canonical: "docs.scaleinsights.com/search-terms-performance"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.scaleinsights.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Search terms performance

The **Search Terms** report aggregates your search terms performance across all your campaigns, sorted by the products.

This report helps you to quickly find bleeding search terms to negate and good-performing search terms to target.

**Go to** Ads Insights > Search Terms.

![](https://cdn.document360.io/f0238742-849b-4f29-9812-9b4fe8e273b6/Images/Documentation/ST1.png)

1. You can customize the report view by selecting the date range, products, and filter.

![](https://cdn.document360.io/f0238742-849b-4f29-9812-9b4fe8e273b6/Images/Documentation/ST2.png)

2. You can view the **Search Term**s for your **Products** and **HSA** (**currently known as Sponsored Brands ad**)**.**![](https://cdn.document360.io/f0238742-849b-4f29-9812-9b4fe8e273b6/Images/Documentation/ST3.png)

3. You can download the **Search Terms,** and **HSA** reports in **CSV** format.![](https://cdn.document360.io/f0238742-849b-4f29-9812-9b4fe8e273b6/Images/Documentation/ST4.png)

4. You can expand the **ASIN** row to access their search terms distribution and performance.![](https://cdn.document360.io/f0238742-849b-4f29-9812-9b4fe8e273b6/Images/Documentation/ST5(1).png)

5. You can expand the **search terms** row to access their keyword distribution and performance.![](https://cdn.document360.io/f0238742-849b-4f29-9812-9b4fe8e273b6/Images/Documentation/ST6.png)

6. You can track the search term trend by clicking on the calculator icon under **Actions.** ![](https://cdn.document360.io/f0238742-849b-4f29-9812-9b4fe8e273b6/Images/Documentation/ST7.png)

**Note:** **Headline Search Ads** don't have a calculator icon as Amazon does not provide the data to attribute search term performance to a single product.

On the **Trends** popup page, customize the **Columns, Days Per Column,** and the **Last Date** for different granularity of the performance report.![](https://cdn.document360.io/f0238742-849b-4f29-9812-9b4fe8e273b6/Images/Documentation/ST8.png)