---
title: "September 05"
slug: "september-05-2025-release-notes"
updated: 2025-09-08T07:08:55Z
published: 2025-09-08T07:08:55Z
canonical: "docs.scaleinsights.com/september-05-2025-release-notes"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.scaleinsights.com/llms.txt
> Use this file to discover all available pages before exploring further.

# September 05

### New Features

#### 1. Blacklist/Whitelist Rule: Enabled for Sponsored Brands Video Keywords campaigns

The **Blacklist/Whitelist rule** is now supported for **Sponsored Brands Video Keywords campaigns**.

Once activated at the ad group level, any keywords or product targets specified in the list will automatically be applied as **negative targets within that ad group**.

**Navigation path:** **Algorithms > Blacklist/Whitelist rule**

![](https://cdn.document360.io/f0238742-849b-4f29-9812-9b4fe8e273b6/Images/Documentation/Scale%20Insigths%20SB%20Video%20Blacklist(1).png)

#### 2. Negative Word Rule: Enabled for the Sponsored Brands Video Keywords campaigns

The **Negative Word Rule** is now supported for **Sponsored Brands Video Keywords campaigns**.

With this enhancement, irrelevant **single-word search terms** that trigger your ads will be **automatically negated**, helping reduce wasted ad spend.

**Navigation path:** **Algorithms > Negative Word rule**

![](https://cdn.document360.io/f0238742-849b-4f29-9812-9b4fe8e273b6/Images/Documentation/Scale%20Insigths%20SB%20Video%20Negative%20word%20rule(3).png)

### Enhancements

#### 1. Negative Rule: Added Campaign-level negation for Sponsored Product campaigns

You can now **negate search terms** not only at the **Ad Group level** but also at the **Campaign level**.

In the "**Apply negatives at**" section, you can choose whether to apply negative terms at the Ad Group or Campaign level, giving you greater control over targeting.

**Navigation path:** **Algorithms > Negative rule**

![](https://cdn.document360.io/f0238742-849b-4f29-9812-9b4fe8e273b6/Images/Documentation/Scale%20Insigths%20Negative%20rule%201t.png)

**Note:**

This feature is available only for **Sponsored Products campaigns**.

Negative keywords will always be applied at the **Ad Group level for Sponsored Brands campaigns**.

When a Negative Rule is assigned to a **Sponsored Products Product Targeting campaign**:

- Keyword search terms are automatically negated at the Campaign level.
- The negation is applied at the Ad Group level if the search term is an ASIN target.

#### 2. Negative Rule: Enabled "Add to Blacklist" for Sponsored Brands campaigns

The "**Add to blacklist**" and "**Ignore whitelist**" options are now supported for **Sponsored Brands campaigns**.

Previously, these options were available only for Sponsored Products.

When “Add to blacklist” is enabled, any negated keywords or targets from Sponsored Brands campaigns will be added to the product’s blacklist.

**Navigation path:** **Algorithms > Negative rule**

![](https://cdn.document360.io/f0238742-849b-4f29-9812-9b4fe8e273b6/Images/Documentation/Scale%20Insigths%20Negative%20rule%202t.png)

#### 3. Negative Rule: Add negated Product Targets to the Blacklist

When the “**Add to blacklist**” option is enabled, any negated **ASIN search terms** from the Negative Rule will be captured.

These will then be added to the product's **Negative Product Target** **list** within the Blacklist.

**Navigation path:** **Algorithms > Negative rule**

![](https://cdn.document360.io/f0238742-849b-4f29-9812-9b4fe8e273b6/Images/Documentation/Scale%20Insigths%20Negative%20rule%203t.png)

### Bug Fixes

#### Criteria Profile: Fixed issue where the Minimum value could exceed the Maximum value

- We have added a validation to ensure the minimum criteria value cannot exceed the maximum value.
- The system will return an error message if such a configuration is detected.

![](https://cdn.document360.io/f0238742-849b-4f29-9812-9b4fe8e273b6/Images/Documentation/Criteria%20Profile%20Min%20Max.png)