--- title: "September 07" slug: "september-07-2026-release-notes" updated: 2026-10-01T11:59:35Z published: 2026-10-01T11:59:35Z canonical: "docs.scaleinsights.com/september-07-2026-release-notes" --- > ## Documentation Index > Fetch the complete documentation index at: https://docs.scaleinsights.com/llms.txt > Use this file to discover all available pages before exploring further. # September 07 ### New Features #### 1. MCP: Analyze SI Data with AI You can now connect **Scale Insights to supported AI tools** and get insights from your data by simply asking questions in plain English. **Navigation: Settings > Set Up MCP Connection** **![](https://cdn.document360.io/f0238742-849b-4f29-9812-9b4fe8e273b6/Images/Documentation/image-1788773980601.png)** **Scale Insights MCP Portal** Access the MCP setup page to connect your AI application, download the latest Scale Insights Skill, and view the latest changelog. [https://portal.scaleinsights.com/Settings/MCPConnect](https://portal.scaleinsights.com/Settings/MCPConnect) Connect Scale Insights to your preferred **AI application**: - ChatGPT - Claude **What you can do:** **Ask questions about your PPC data:** Quickly understand campaign performance, spending, sales, and more. **Find opportunities faster:** Identify wasted spend, underperforming campaigns, and areas that may need attention. **Get actionable insights****:** Turn your advertising data into recommendations without manually digging through reports. **Save time on analysis:** Get answers without manually filtering reports or switching between views. **Use ready-made PPC prompts****:** Install the optional **Scale Insights Skill** to access specialized prompts and shortcuts for common Amazon PPC tasks. ![](https://cdn.document360.io/f0238742-849b-4f29-9812-9b4fe8e273b6/Images/Documentation/image-1788774625780.png) Learn more about Scale Insights MCP in [Getting Started with Scale Insights MCP](https://help.scaleinsights.com/en/knowledge-base/scale-insights-mcp). #### 2. Dayparting Rule: Enhanced Hourly Insights and Rule Creation Tools The **Dayparting rule create/edit page** has been enhanced with new tools and improvements to make hourly bid management faster and more intuitive. **Navigation:** **Automation > Dayparting rule** **Upload Amazon hourly reports** You can now upload your **Amazon Hourly report** directly to the Dayparting page to view performance metrics across each day and hour. ![](https://cdn.document360.io/f0238742-849b-4f29-9812-9b4fe8e273b6/Images/Documentation/image-1788768551050.png) The data is displayed in a **heatmap**, making it easy to spot performance patterns and identify your strongest and weakest hours at a glance. Use these insights to make more informed hourly bid adjustments. ![](https://cdn.document360.io/f0238742-849b-4f29-9812-9b4fe8e273b6/Images/Documentation/image-1788768652194.png) **Select hours based on performance** Quickly identify and select hourly periods based on performance using **Smart Select**. Choose from preset conditions or create your own to streamline the selection process. ![](https://cdn.document360.io/f0238742-849b-4f29-9812-9b4fe8e273b6/Images/Documentation/image-1788787182697.png) **Automatic adjustment controls** After selecting cells, the bulk status and bid modifier controls now appear automatically, making it faster to apply changes to multiple time slots. ![](https://cdn.document360.io/f0238742-849b-4f29-9812-9b4fe8e273b6/Images/Documentation/image-1788769047312.png) **Other improvements:** - **Previous values are restored:** When you re-enable a previously disabled cell, its last bid adjustment is restored instead of being reset to 0%. - **Minimum adjustment changed to -99%:** The minimum bid adjustment is now -99% instead of -100%. A -100% adjustment would reduce the bid to $0, which is invalid. Learn how to set up and use hourly bid adjustments: [Getting Started with Hourly Bid Adjustments](https://docs.scaleinsights.com/docs/getting-started-with-hourly-bid-adjustments) #### 3. Placement Rule: Optimize TOS, ROS, and PP simultaneously The **Placement rule** now allows **Top of Search (TOS)**, **Rest of Search (ROS)**, and **Product Pages (PP)** to be optimized simultaneously within the same campaign. - When separate placement rules are configured for TOS, ROS, and PP, each rule is evaluated independently. - If the criteria for each rule are met and the rule is not blocked by its observation settings, multiple placement rules can execute in the same cycle. **Navigation:** **Automation > Placement rule** ![](https://cdn.document360.io/f0238742-849b-4f29-9812-9b4fe8e273b6/Images/Documentation/Scale%20Insights%20Placement(3).png) **Days to Observe Scope** Each placement can have its own observation period, providing more granular control over how recent placement changes affect rule execution. The **Days to Observe Recent Changes** setting now lets you choose how recent changes are evaluated: - **Any Placement, Any Action**: Recent changes to any placement can prevent the rule from executing. - **This Rule's Placement Only**: Only recent changes to the rule's target placement can prevent it from executing. ![](https://cdn.document360.io/f0238742-849b-4f29-9812-9b4fe8e273b6/Images/Documentation/Scale%20Insights%20Placement%20DO.png) **Improved Changelog** Placement changes now identify the specific placement adjusted (TOS, ROS, or PP), with a separate entry for each rule that executes. ![](https://cdn.document360.io/f0238742-849b-4f29-9812-9b4fe8e273b6/Images/Documentation/Scale%20Insights%20Placement%20Change%20log.png) #### 4. Import Rule: Import Keywords Using Ranking and SQP Signals The **Import rule** now supports importing search terms based on **Keyword Ranking** and **Search Query Performance (SQP)** data. This helps you automatically identify and import search terms with strong **ranking or revenue potential**, reducing the need for manual analysis. Ranking and SQP criteria work alongside existing Import rule criteria using **AND** **logic**. A search term is imported only when all configured conditions are met. **Navigation:** **Automation > Import rule** ![](https://cdn.document360.io/f0238742-849b-4f29-9812-9b4fe8e273b6/Images/Documentation/Scale%20Insights%20Import%20rule(4).png) **Note:** A search term must be **tracked** for Ranking criteria to apply, while **SQP criteria do not require keyword tracking**. #### 5. Mass Campaigns: AMC Audience Bid Boost for SPC You can now apply **Audience bid boosting** to Sponsored Products ads via **Split Products to Campaigns (SPC).** This enhancement lets you **increase bids for specific audience segments** that are more likely to convert, improving targeting and campaign performance. Supported Audience segments: - Users who clicked or added the brand’s product to their cart - Users with high interest based on shopping history - Previous purchasers of the brand’s product **Navigation:** **Mass Campaigns > Split Products to Campaigns** ![](https://cdn.document360.io/f0238742-849b-4f29-9812-9b4fe8e273b6/Images/Documentation/Scale%20Insights%20SPC%20Audience(1).png) ### Enhancements #### 1. Ads Insights: New Filter Options for Keyword Performance The **Keyword Performance Filter** now includes two new options across the Sponsored Products, Sponsored Brands, and Sponsored Displays tabs, giving you faster and more precise control over your results. **Hide Paused Keywords/Targets:** You can now exclude paused keywords or targets directly from the filter panel, avoiding the slower column-filter process that could cause performance issues, especially for large accounts. **TOS Impression Share Percentage:** You can now filter keywords based on their Top-of-Search (TOS) impression share percentage, making it easier to identify keywords with low or high TOS visibility **Navigation path: Ads Insights > Performance > Keywords > Filters** ![](https://cdn.document360.io/f0238742-849b-4f29-9812-9b4fe8e273b6/Images/Documentation/Scale%20Insights%20Create%20Filter.png) #### 2. Ads Insights: Summary Trend Report for Campaign Performance The **Campaign Performance** page now includes a trend report for the subtotal summary row. This provides a quick **period-over-period view of performance** for the selected products, making it easier to spot trends and assess overall performance at a glance. **Navigation:** **Ads Insights > Performance > Campaigns** ![](https://cdn.document360.io/f0238742-849b-4f29-9812-9b4fe8e273b6/Images/Documentation/Scale%20Insights%20Trend%20button.png) You can also select specific campaigns using their **checkboxes** before opening the report. The report will then show summary statistics only for those campaigns. ![](https://cdn.document360.io/f0238742-849b-4f29-9812-9b4fe8e273b6/Images/Documentation/Scale%20Insights%20Trend%20Button%20Summary.png) #### 3. Ads Insights: Last Activity Date on Search Terms page The **Search Terms** page now includes a **Last Activity** column. **Last Activity** shows the most recent date with available stats for each search term within the selected date range. **Navigation:** **Ads Insights > Search Terms** ![](https://cdn.document360.io/f0238742-849b-4f29-9812-9b4fe8e273b6/Images/Documentation/Scale%20Insights%20Last%20activity.png) #### 4. Products: Short Name Field Expands to Column Width The **Product** **Short Name** field now expands to match the width of its column, making longer values easier to view and edit. You can **resize the column** to create more editing space. This improvement applies to both **Child ASIN** and **Parent ASIN** short name columns. **Navigation:** **Products > Product details** ![](https://cdn.document360.io/f0238742-849b-4f29-9812-9b4fe8e273b6/Images/Documentation/Scale%20Insights%20Product.png) ### Bug Fixes #### Ranking & Search Terms: Corrected Rank Delta Calculation - The rank delta calculation has been corrected to accurately reflect ranking changes and trend arrows. - The formula is now "Recent Average Rank − Past Average Rank", with negative deltas indicating improved rankings and positive deltas indicating declines. ![](https://cdn.document360.io/f0238742-849b-4f29-9812-9b4fe8e273b6/Images/Documentation/Scale%20Insights%20Delta.png)