September

New features

1. Bidding Algorithm: Normalize final bid based on TOS/PP modifier and/or Dynamic up/down

Previously, the bidding rule did not factor in the TOS/PP modifier and/or Dynamic up/down setting in computing the optimum bid; thus, it does not adapt accordingly based on the adjusted performance contributed by the settings.

Now, you can normalize the final bid by selecting the placement type and assigning a value to the dynamic up/down factor.

Navigation path: Algorithms > Bidding Rule

2. Algorithms: Auto Campaign as Search Term Source

You can now select "Auto Campaign" as a source for search terms while creating an Import/Negative/Negative Word rule.

Auto campaigns are grouped by associated ASINs, eliminating the need for custom groups when importing or negating search terms.

3. Algorithms: "Add" button on all Stackable Rules

Previously, to assign additional rules, you had to select the assigned rule(s) once more and the additional rules, then click "Set." 

You can now highlight only the additional rules and click the "Add" button on all stackable rules.

Enhancements

1. Main Dashboard: Profit Calculation Pop-up Window

You can now click the profit value on the statistical table of the main dashboard. A pop-up window will show information on how the profit value was calculated.

2. Algorithms: Reordered the Rules Based on Priority

Previously, rules that do not belong to strategic objectives do not follow the priority order on the algorithm pages.

Now, if a stand-alone rule has a higher priority number compared to rules tied to the strategic objective, it will be organized and positioned above the other rules.

In the example above, the bidding rules "+100% bids if <= 20% ACOS" and "+60% bids if <= 25% ACOS" are stand-alone rules, indicated by having no branch lines.

The bidding rule "+100% bids if <= 20% ACOS" has a priority number of 200, which is higher than the priority number 100 of the rule "Do Nothing (Ideal Performance)"; thus, the rule is arranged above.

3. Ads Insights: Date Range Saved When Switching on Different Pages

The selected date range and product(s) on Ads Insights pages will be saved when changing the default value.

The Overview, Performance, Best Metrics, and Competing Keywords pages will have the same user-selected date range & product(s).

The Search Terms and Main Words pages will have the same user-selected date range & product(s).

4. Change Logs: Enhanced the Status Rule Information

The Status Rule change log now displays information on why the rule was executed and what actions it took on ad groups and campaigns.

This can be accessed by clicking on the drop-down arrow.

5. Sales Trend: Short Name added on the Product Trend table

The product trend table now displays the short name and the ASIN to help identify products when viewing sales trends of multiple products.

Note:

A Short Name must be assigned first to a product on the Products page.

6. Restock Forecasting: Added a Search Bar on the Forecast Page

We added a "Search" bar to quickly find products on the Restock Forecast page by ASIN, SKU, and title.

Other Improvements

1. Automation Page: Flickering Tooltip

• We resolved the problem of the tooltip flickering when hovering the mouse over any rule or strategic objective.

2. Automation Page: Bidding Rule Tooltip

• We fixed the issue with the bidding rule tooltip where "Limit min to Suggested bid" and "Limit max to Suggested bid" were swapped.