---
title: "Single Keyword Campaign (Exact) with TOS"
slug: "single-keyword-campaign-exact-with-tos"
updated: 2022-08-29T12:33:26Z
published: 2022-08-29T12:33:26Z
canonical: "docs.scaleinsights.com/single-keyword-campaign-exact-with-tos"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.scaleinsights.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Single Keyword Campaign (Exact) with TOS

The **Single Keyword Campaign (Exact) with TOS** strategic objective helps to drive organic sales for the **Single Keyword Campaign** structure.

This strategic objective is helpful if you set up your campaign has only exact match type and if you use **placement %** / **dynamic up & down**.

You can create such campaigns quickly with Mass Campaign > Split Keywords to Campaigns.

**Navigation:** Automation > Keyword Targeting

**Ads Type:** Manual Campaign / Keywords.

![skc_tos_strategy](https://cdn.document360.io/f0238742-849b-4f29-9812-9b4fe8e273b6/Images/Documentation/skc_tos_strategy.png)

**Automation Details**

- [Dayparting] Enables ad from **6 am** to **9 pm**.
- [Bidding] Inch keyword bids towards **40% ACOS** based on their current ACOS.

**Considerations:** If your products have a high average order value, high conversion, or high-profit margin, you may want to remove the dayparting rule to run ads 24x7.

**Notes:** The bidding rule adjusts by % based on current ACOS. It factors in **placement %** / **dynamic up & down** settings contributing to the keyword's ACOS.