Strategic Objectives

Go to Automation > Strategic Objectives and select one of the campaign types. Edit strategic objective 1. Click on the Objectives tab to see available strategic objectives. 2. Click on the edit/clone icon in the Action  c...

The Automate Assignment  feature suggests relevant strategic objectives for your ad groups based on their keyword types, number of active keywords, campaign name, and ad group name. Navigation:  Automation > Strategic Objectives >...

Algorithms available for use in strategic objectives depend on the ads type. For example, the Daily Budget and Placement algorithm work at the campaign level; hence it is not available for use in strategic objective as they work at the ad group lev...