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    Track keyword's organic and ads ranking
    • 16 Dec 2024
    • 2 Minutes to read
    Contents

    Track keyword's organic and ads ranking

    • Updated on 16 Dec 2024
    • 2 Minutes to read
    Article summary

    The Keyword Rank Tracker enables you to monitor the positions of your keywords in search results, covering both organic and ads ranking. 

    Navigation: Keyword Ranking


    The Keyword Rank Tracker focuses on critical metrics that give you a complete picture of performance:

    1. Organic and Ads Rankings: See where your keywords rank in search results for both paid and organic listings.

    2. Aggregated Keyword Statistics: View data such as sales, spend, ACOS, and conversions associated with your advertised products.

    3. Performance Correlations: Analyze how ranking changes correlate with day-to-day metrics like profit margins, average selling price, and PPC performance.


    Different tools are available to help you streamline your keyword ranking analysis.

    • Date filter: Select date ranges or custom dates for which you want to analyze the ranking data.
    • Ranked Keywords: View the number of keywords ranked for your product.
    • Ranking: Click the "Ranking" icon under the Action column to be redirected to the product's tracked keywords page.

    • Track New Keywords: Click the "Track new keywords" button to manually add new keywords for tracking.

    Use template files to export and import ranking data.

    • Download: Export an Excel report of the keywords' metrics stats and ranking data.
    • Bulk Upload Ranks: Upload keywords' organic and ad rank in bulk.
    • Hide Ads Rank: Exclude Sponsored Product ads rank for a focused view on organic rank.

    kw rank tracker_2

    Increase tracked keywords

    You can track up to 30 keywords within your account. 

    To track more keywords, click the Keyword Tracking Plan link at the top to choose from the available add-on plans.

    • Only the main account has access to the Keyword Tracking Plan.
    • The Keyword Tracking Plan is shared across the entire account, not per country.
      For example, the 250 tracked keywords are shared across the USA, Canada, Japan, and other marketplaces you sell in.

    Color-coded performance

    Ranking performance is color-coded for easier reference of keyword rankings, with green indicating the best performance.

    The table shows the keyword's Organic rank in the upper column, while the lower column indicates the Sponsored Product ad rank.

     

    View keyword performance trends 

    Click the "calculator" icon to view the keyword's ranking trend.

    The table displays the keyword's performance and ranking data for the specified ASIN.

    It enables you to analyze how changes in ranking align with daily metrics such as profit margins, average selling price, and PPC performance stats.

     

    Launch SKC for a keyword

    Easily identify rankable keywords with profitable potential by applying various filters, such as:

    1. Positive P&L
    2. High conversion rate
    3. Break-even bid exceeding your historical CPC
    4. Low ACOS
    5. Currently underperforming in rankings

    You can quickly create a Single Keyword Campaign (SKC) for your keyword within the page.

    For example:

    When you identify a keyword with growth potential that isn't ranking well, click the Launch SKC button. 

    You will be redirected to the Mass Campaigns page, where the keyword and its initial bid are pre-populated. 

    The initial keyword bid is based on the Break-Even Bid. However, you can customize the bids further and adjust other settings as needed.


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