---
title: "Unique words performance"
slug: "unique-words-performance"
updated: 2024-12-21T10:01:51Z
published: 2024-12-21T10:01:51Z
canonical: "docs.scaleinsights.com/unique-words-performance"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.scaleinsights.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Unique words performance

The **Main Words** report aggregates the search terms across all your ads grouped by product and analyzes the performance of each unique word.

You can identify essential keywords to add to your listing **Title** or use the **Negative Word** algorithm to negate irrelevant words to stop them from appearing in your ads.

Unique wordsThese are single-word terms that appear in your product's search term phrases.

**Navigation:** Ads Insights > Main Words ![](https://cdn.document360.io/f0238742-849b-4f29-9812-9b4fe8e273b6/Images/Documentation/main%20words%20-%20nav.png)

#### **Check for missing keywords in your Title.**

You can check if a unique word is in your Title. Check the performance, relevancy, and keyword volume before adding it to your Title. ![](https://cdn.document360.io/f0238742-849b-4f29-9812-9b4fe8e273b6/Images/Documentation/Main%20words%20-%201st.png)

#### **Check search terms' performance.**

Expand the rows to check the search terms related to the unique word and their performance. ![](https://cdn.document360.io/f0238742-849b-4f29-9812-9b4fe8e273b6/Images/Documentation/main%20words%20-%202nd%20e.png)