Use case for revive rule

There are many situations where keyword conversions can drop significantly.

Here are some scenarios:

• Your product stars drop (E.g., from 4.5 stars to 4 stars)
• You increase the selling price
• Your competitors drop prices (E.g., To respond to policy changes such as lesser storage)
• Seasonality change results in demand dropping significantly (E.g., Q4 to Q1)
• Your keyword got click spammed

When keyword conversion drops, the potential to rank will fall, and the general approach is to reduce the bids.

At times, the bids may drop to a level they stop getting impressions, which can be acceptable compared to incurring losses from advertising costs.

However, what if the situation reverses?

• You bump your product from 4 stars back to 4.5 stars.
• You reduce the selling price.
• Q4

If your keyword bid is too low when the situation reverses, you may miss out on potential opportunities.