Video Exact/Phrase/Broad

The Video Exact/Phrase/Broad harvests search terms with >= 2 orders, harvests long-tail keywords, collects advertising metrics for new keywords, and controls ad spending.

Navigation: Automation > Video Ads

Ads Type: Video Campaign / Keywords.

Automation Details

• [Bidding] Adjusts keyword bids to achieve 20% ACOS to 40% ACOS, depending on the keyword conversion.
• [Bidding] Adjusts keyword bids to achieve 20% ACOS to 40% ACOS, to optimize high traffic keywords based on 7 days performance.
• [Bidding] Enables keywords with >= 15% conversion and <=25% ACOS, based on 7 days performance.
• [Bidding] Pauses keywords with >=20 clicks, <=10% conversion, >=40% ACOS, and <=$0.25 CPC based on 7 days performance.
• [Bidding] Pauses keywords with >= 15 clicks and 0 orders, based on 90 days performance.
• [Bidding] Do nothing for keywords with >= 20 orders, >= 30% conversion, and 30% ACOS to 40% ACOS based on 7 days performance.
• [Import] Aggregates search terms across Sponsored Products ads, adds search terms with >= 2 orders as new Exact, Phrase, and Broad keywords.
• [Import] Aggregates search terms across Video ads, adds search terms with >= 2 orders as new Exact, Phrase, and Broad keywords.
• [Negative] Aggregates search terms across Video ads, adds search terms with >= 2 orders as Negative Exact keywords in Phrase/Broad ad groups.

Considerations: Dayparting for Sponsored Brands works at the campaign level and may interfere with sellers wanting to enable/pause campaigns manually. For this reason, the preset strategic objective did not include any dayparting rule.